Product Marketing Coordinator

General Purpose

The Product Marketing Coordinator is responsible for assisting the Sr. Product Manager in new product research, product development and product launch as well as all current product management activities. Many of the daily tasks in product management and development will be handled by the Product Marketing Coordinator including analyzing the competition, responding to and compiling product issues, shipping samples, helping with reporting, etc. This role will also assist the Sr. Product Manager and others on the NPD team in many aspects of new product development. This includes the initial marketing research, identifying potential products that can be sourced, reviewing prototypes and coordinating many go-live activities (e.g. instruction sheets, images, etc.). The Product Marketing Coordinator leverages their creativity, initiative, product knowledge, and understanding of the business to maximize customer satisfaction and contribution margin on existing and new products, under the direction of the Sr. Product Manager.

Essential Duties & Responsibilities

• Collect and synthesize quantitative product data and metrics through market research
• Gather product requirements and align them with business goals
• Coordinate with stakeholders to achieve the product vision
• Work on developing product strategies
• Gather product requirements, prioritize feature implementations and improve overall user experience
• Continuous evaluation of industry trends, end-user insights, customer feedback, technical/mechanical advancements, competitive analysis, and marketing requirements
• Analyze, track and report on product sales and trends against budgeted and forecasted plans; alerting team of positive and negative trends, and recommending responsive actions
• Review short-term and long-term sales forecasts, special reports for accuracy
• Execute competitive marketplace benchmarking and analysis for key product categories
• Assist with forecasting to maintain ideal stock levels to support the business
• Develop customer/product segmentations
• In conjunction with other departments, understand and incorporate environmental, regulatory, competitive climate, and trends into product development programs
• Identify cost reduction initiatives to improve value to the brand, customer, and consumer
• Create competitive benchmarking that reflects understanding the consumer
• Maintain a product management board to track new products, transitions, and discontinuations.  Include all relevant product specs, instructions, box art, UPCs, and other data needed to create listings across the marketplaces
• Assist customer service with product questions and issues, elevate recurring issues to the QC team and NPD, and identify areas for improvement based on customer feedback communicated by the customer service team.  Research questions and reviews for our products across the marketplaces to find opportunities for improvement, line expansions, or altogether new products

Products

Existing Products

• Assess and recommend improvements for existing products
• Address customer quality issues through changes in products, packaging or otherwise
• Analyze and recommend pricing adjustments through intelligent re-pricing tools
• Ensure that any product changes or corrections to product specs are updated consistently
• Analyze current portfolio sales history and trends to recommend end of life targets. Communicate transition details to Marketing and Customer Service to ensure that content, photos, pricing, shipping, product grouping, and bill of material details correctly reflect the product offered.

New Products

• Use market research processes, identifying new products to target, new product line extensions, and new categories based on market needs and demand
• Identify and quantify product development prioritization metrics such as market demand, competitive differentiation, development resources, estimated sales, and speed to market
• Assist in the establishment of business cases including product features, value proposition, financial metrics, go to market requirements, and timelines
• Ensure accuracy of images, content, instructions, box art and any other go live product details
• Work with Sales/Marketing to define the go-to-market strategy, helping them understand the product positioning, sales potential, key benefits and target customer
• Track and review product development schedule progress
• Inspect and test functionality of product samples to ensure accuracy to business case
• Review instruction sheets for accuracy and ways to improve

Other Duties & Responsibilities

• Interacting with other departments – establishes and maintains very positive working relationships with Marketing, Purchasing, and other teams
• Participation in Industry/Customer Trade Shows, Conferences, and Events
• Assists Marketing team with educating the sales teams on market insights, products, product marketing materials, spec sheets, social media campaigns, etc. as needed

Skills & Abilities Required

• Strong time management skills
• Ability to effectively prepare and present information and respond to questions from management, clients, and other employees of the organization.
• Strong written and verbal skills
• Data Analysis skills
• Superior organizational skills
• Goal oriented and self-driven
• Works collaboratively and excels in a team environment
• Solid knowledge of Marketing strategies, concepts, and practices, classical Marketing skills
• Experience with the New Product Development process and lifecycle
• Solid business acumen, management, and problem-solving skills
• Advanced computer skills in Microsoft Office applications
• Ability to travel 5-10% or as required

EDUCATION AND EXPERIENCE REQUIRED:

• Should combine technical background with a Business Administration or Marketing degree, such as a BS/BA with emphasis in Marketing or related field
• Minimum 1 year work experience in Product Management, Marketing and/or Marketing research, with consumer products or in a B2B product sales environment

Computer equipment and level of software requirements:

• Proficiency with Office skills (PowerPoint, Word, Excel, Outlook)
• Advanced Excel skills preferred

• Experience with common ERP and CRM systems preferred
• Ability to perform “hands on” detailed data analysis using current data analysis and visualization tools over product sales, inventory levels, market data, etc.

Specific Knowledge, licenses, certifications REQUIRED:

• None

SUPERVISORY RESPONSIBILITIES:

• None

TRAINING REQUIREMENTS:

• General employee training material offered  

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PHYSICAL DEMANDS:

• Ability to lift 20-30 pound boxes and product samples
• While performing the duties of this job, the employee is frequently required to sit, talk, hear, read and requires the use of hands
• This position does not require the use or operation of special equipment

PHYSICAL PROTECTIVE EQUIPMENT:

• None

WORK ENVIRONMENT:

• Usual office working conditions
• This position works in a moderately noisy environment