Marketing & Campaign Specialist

Job Summary

The Marketing & Digital Strategist is responsible for assisting with developing our go-to-market strategy, product commercialization and campaign plans, and integrated marketing programs that drive product awareness and engagement across our reseller and end-user audiences. This role is a blend of strategic planning and hands-on execution, working cross functionally to bring marketing initiatives and products to market.  

Essential Duties and Responsibilities

• Support the go-to-market strategy for new product launches, key initiatives and vertical marketing priorities 

• Help define product positioning, messaging, and value propositions in alignment with the Product team to ensure clarity and differentiation in market 

• Plan and execute integrated campaigns including project setup, timeline management and creative briefs to ensure smooth execution across the team 

• Track and manage execution, ensuring all deliverables are completed on time and aligned to the objectives, target audience and key messages 

• Assist with developing sales enablement tools and campaign assets (presentations, one-pagers, toolkits) to support reseller engagement and encourage pipeline growth 

• Maintain a campaign calendar and marketing roadmap to ensure visibility, alignment, and prioritization across all initiatives 

• Measure campaign performance in partnership with the eCommerce team and customer feedback with the Sales team to refine messaging and content 

• Support tradeshow and event marketing and lead execution in partnership with Sales to drive engagement and lead generation  

• Partner closely with the Marketing & Digital Strategist to align campaign strategy with digital channel execution, ensuring consistency across touchpoints 

Job Requirements

Skills and Abilities Required:

• Product marketing experience  

• Proven ability to adapt and optimize messaging, by industry, channel, and end user to maximize engagement and conversion 

• Data-driven mindset with the ability to measure performance and optimize results 

• Great collaborator and communicator with strong written and verbal communication skills 

• Ability to manage workload and prioritize multiple projects independently 

• Strong communication, multitasking and attention to detail 

• Project management experience 

Education and Experience Required: 

• Bachelor’s degree  

• 2-4 years of experience in Marketing 

Computer equipment and level of software requirements: 

• Expertise with Microsoft Office 

• Smartsheet or similar project management software experience preferred 

Training Requirements:

• None

Physical Demands:

• None

Physical Protective Equipment:

• None

Work Environment:

• Usual office working conditions, occasional business travel to attend conferences, meetings, events or training (less than 5%).

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. The requirements listed in this document are the essential levels of knowledge, skills, or abilities.