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eCommerce Marketing Specialist

Date: Apr 28, 2021

Location: Fairfax, VA, US, 22031

Company: EBSCO Industries Inc

At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Up Desk Store brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.

Job Title:         Stand Steady eCommerce Marketing Specialist

Reports To:     Stand Steady Marketing Manager

FLSA Status:   Non-Exempt

 

GENERAL PURPOSE:

The eCommerice Marketing Specialist will support marketing specialists and marketing manager to accomplish our ambitious growth plans. Specifically, they will be responsible for assisting and helping to execute all aspects of our Amazon and Web Marketplaces (brand websites – standsteady.com, tubstr.com, etc.) This includes creating listings, running advertisements, and conducting A/B tests for all channels. They will be implementing new product listings and launches, maintaining our existing portfolio of products, and seeking new opportunities for growth via new channels, new products, or new functionality. Requires an analytical, detail-oriented individual who is deadline driven and able to stay organized while multitasking.

 

ESSENTIAL DUTIES AND Responsibilities:

 

  • Amazon Marketplace Execution:                                               
    • Understand the competitive landscape to keep our portfolio up to date, including price, photo, text, and positioning changes
    • Manage channel specific advertising opportunities, example lightning deals
    • Improve listings and pricing to ensure they are market competitive, and have addressed recent customer comments
    • Create text, bullet points, and backend keywords for products
    • Ensure listings are live, accurate, and are maintaining page rank.
    • Troubleshoot / brainstorm to fix products that are off ramp

 

  • Advertising & Reporting
    • Daily, optimize ad campaigns and make changes to budgets and keywords
    • Weekly, spend time learning about and implementing new best practices to improve online advertising performance
    • Understand reports ran on Sales by Channel, Sales by SKU, Product rank, and Ad performance, and enact changes based on them
    • Help manage substantial advertising budget to ensure we meet or exceed ACOS or ROAS goals
    • Document and report on tests run across the business. Ensure tests are measurable, ensure they are measured, and enact business changes based on the results

 

  • eCommerce & Innovation
    • Participate in product launches, including writing text and reviews tracking
    • Continually update process and run tests to improve launch process
    • Continually look for new products, channels, or tools to improve our sales and/or profitability

 

OTHER DUTIES AND RESPONSIBILITIES:

 

  • Assist Customer Service in creating written content to customers
  • Assist with SEO and SEM
  • Manage other marketplaces as determined by current priority levels

 

SKILLS AND ABILITIES REQUIRED:

 

  • Marketing skills with eCommerce in an online business preferred
  • Analytical
  • Ability to problem solve
  • Works well in energetic, collaborative settings
  • Flexible team player with entrepreneurial spirt
  • Positive Attitude
  • Strong verbal and written communication skills

 

EDUCATION AND EXPERIENCE REQUIRED (Please tailor to your skills):

  • Education Requirements:
    • High School Diploma/GED required
    • Completed College Degree, Bachelor’s degree preferred
    • Experience can be substituted for college level education

 

Computer equipment and level of software requirements:

 

  • Office 365 experience preferred

 

Specific Knowledge, licenses, certifications REQUIRED:

 

  • None

 

TRAINING REQUIREMENTS:

 

  • None

.

PHYSICAL DEMANDS:

 

  • Ability to lift 20 pounds

 

PHYSICAL PROTECTIVE EQUIPMENT:

 

  • None

 

WORK ENVIRONMENT:

 

  • Office environment

 

 

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other

job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

 

To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. The requirements listed in this document are the essential levels of knowledge, skills, or abilities

EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


Nearest Major Market: Washington DC

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