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SideTrak Paid Media Specialist

Date: Apr 14, 2021

Location: Fairfax, VA, US, 22031

Company: EBSCO Industries Inc

At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Steady brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.

JOB DESCRIPTION

 

Job Title:         SideTrak Paid Media Specialist

Reports To:     SideTrak Brand Director

FLSA Status:   Non-Exempt

 

 

GENERAL PURPOSE:

 

The SideTrak Paid Media Specialist role is to strategize, implement, optimize, and monitor PPC campaigns to exceed the brand goals. The ideal team member will have experience running and optimizing as well as a passion and drive to analyze data and develop solutions to improve campaign results. You are detail-oriented and data-driven.

 

SideTrak Paid Media Specialist’s primary responsibility is to support the SideTrak marketing team in executing SEM strategies for our website and Amazon. This includes the planning, creating, optimizing, and analyzing paid media campaigns across all channels. The paid media specialist will also be responsible for writing text ads & shopping ads, planning display advertising, and remarketing efforts. This position should be looking for new opportunities to advertise and exponentially grow the SideTrak business. This requires independent thinking, ability to manage their day to day responsibilities without direction, and initiative. An amazing opportunity for a smart, driven, fast self-starter!

 

ESSENTIAL DUTIES AND Responsibilities:

 

  • Create and optimize paid advertising campaigns for across a variety of channels such as Amazon, Google, Bing, and other ad networks
  • Manage ad campaigns to key business KPIs
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
  • Plan, manage, analyze A/B testing for paid search campaigns
  • Conduct keyword research and selection for pay-per-click campaigns
  • Seek out and initiate new opportunities to grow advertising ie: new ad channels, new ad types, new partners, etc.
  • Stay up-to-date with PPC best practices, keyword research tools, and industry research
  • Manages their own daily priorities and responsibilities to meet deadlines, company priorities and perform duties independently throughout the day

 

OTHER DUTIES AND RESPONSIBILITIES:

 

  • Special projects as assigned, may include coordinating kiosks, public relations, and other tasks as needed

 

 

SKILLS AND ABILITIES REQUIRED:

  • Skilled at managing product advertising to meet or exceed goals across channels including Google, Facebook, etc.
  • Demonstrated expertise using data, analytics and metrics to measure performance and determine improvements
  • Independent work on a day-to-day basis, without supervision or direction
  • Problem solver
  • Ability to multi task
  • Positive, can do attitude

 

 

EDUCATION AND EXPERIENCE REQUIRED:

 

  • Work History Requirements:
    • Minimum 1 year experience managing paid ad campaigns on Google and Facebook.

 

Computer equipment and level of software requirements:

 

  • Marketing technology experience: Google Ads, Facebook Ads Manager, Google Analytics
  • Microsoft Office Suite – especially strong Excel
  • HTML – beginner

 

Specific Knowledge, licenses, certifications REQUIRED:

 

  • Google Ads Certification preferred

 

SUPERVISORY RESPONSIBILITIES:

 

  • None

 

TRAINING REQUIREMENTS:

 

  • None

.

PHYSICAL DEMANDS:

 

  • Ability to lift 20 pound products

 

PHYSICAL PROTECTIVE EQUIPMENT:

 

  • None

 

 

WORK ENVIRONMENT:

 

  • Usual office working conditions, occasional business travel to attend conferences, meetings, events or training (less than 5%).

 

 

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other

job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

 

To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. The requirements listed in this document are the essential levels of knowledge, skills, or abilities.

EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


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