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Paid Media Strategist

Date:  Jun 23, 2022
Location: 

Fairfax, VA, US, 22031

Onsite or Remote:  Hybrid
Company Name:  Stand Steady Company

At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Steady brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.

GENERAL PURPOSE:

 

The Paid Media Strategist role is an exciting opportunity to build an incredible ecommerce brand with vision and high growth. Paid Media Strategist will partner with paid media team in accomplishing our ambitious growth plans. Specifically, they will strategize, implement, optimize, and monitor paid advertising campaigns to exceed the brand goals on all channels.

 

Paid Media Strategist’s primary responsibility is to build and prioritize the SEM strategies for our websites and Amazon account. This includes the planning, optimizing, and analyzing paid media campaigns across all channels. The paid media strategist will also be responsible for writing text ads & shopping ads, planning display advertising, and remarketing efforts. This position should be looking for new opportunities to advertise and exponentially grow the business. This requires independent thinking, ability to manage their day to day responsibilities without direction, and initiative. An amazing opportunity for a smart, driven, fast self-starter!

 

Here at Stand Steady, we're a group of innovators on a mission to change people’s workday for the better, whether at the office, in the classroom, out of a warehouse, or even your own living room. We're passionate about addressing the challenges of a modern workplace because we know every workspace is unique – just like you! 

 

At our headquarters, in Fairfax, VA, we know what it takes to build a better workspace because we use our products every day. At our office, we embody the character of a startup: nimble, creative, hard-working, and performance driven. Our team is our most valued asset. We are constantly looking for motivated and qualified individuals to join us.

 

 

ESSENTIAL DUTIES AND Responsibilities:

 

  • Create and maintain paid advertising campaigns for across a variety of channels such as Amazon, Google, Bing, and other ad networks.
  • Create paid media strategies for eCommerce channels from planning to execution with business goals in mind.
  • Maintain targets, projection models, and goals to accurately forecast accomplish our objectives.
  • Analyze and adjust budgets across all paid channels including; Amazon, Google, and new opportunities.
  • Actively manage collective campaigns to business objectives.
  • Conduct keyword research and selection for pay-per-click campaigns.
  • Identify holes in our PPC strategies at a keyword, campaign, channel, and funnel level.
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
  • Provide action insights and analysis on campaign key performance indicators (KPIs) and performance metrics in bi-weekly reporting.
  • Monitor industry trends and provide proactive recommendations for testing or expansion.
  • Understand competitive landscape and audience research to stay relevant in customers searches.
  • Develop new Skai automation strategies.
  • Run audits and hold team accountable to audit standards.
  • Learn, and launch new ad channels as needed.
  • Organize and prioritize projects execution to reflect main business goals.
  • Create and maintain SOPs and processes for various digital marketing projects as needed.
  • Stay up to date with PPC best practices, keyword research tools, and industry research.
  • Manages their own daily priorities and responsibilities to meet deadlines, company priorities and perform duties independently throughout the day.

 

OTHER DUTIES AND RESPONSIBILITIES:

 

  • Interact and collaborate with Customer Service, New Product Development, Operations, Creative, and Stand Steady Marketing Departments.
  • Assist with other departments and functions as required
  • Support other PPC team members in growth and training as needed
  • Data Analyst in reporting duties as needed
  • Special projects as assigned

 

 

SKILLS AND ABILITIES REQUIRED:

  • Skilled at managing product advertising to meet or exceed goals across channels including Google, etc
  • Demonstrated experience using data, analytics and metrics to measure performance and determine improvements
  • Excellent communication
  • Goal driven
  • Creative problem solver
  • Ability to multi task
  • Positive, can do attitude
  • Independent work on a day-to-day basis, without supervision or direction

 

 

EDUCATION AND EXPERIENCE REQUIRED:

 

  • Work History Requirements:
    • Bachelors degree or comparable work experience
    • Minimum 5 years of experience managing paid ad campaigns
      • Broad ad channel experience required (Google, and Amazon)
    • Experience with bid management softwares / ad platform APIs
    • eCommerce experience preferred

 

Computer equipment and level of software requirements:

 

  • Microsoft Office Suite – especially strong Excel

 

Specific Knowledge, licenses, certifications REQUIRED:

 

  • Google Ads Certification
  • Google Analytics Certification

 

SUPERVISORY RESPONSIBILITIES:

 

  • None

 

TRAINING REQUIREMENTS:

 

  • None

.

PHYSICAL DEMANDS:

 

  • None

 

PHYSICAL PROTECTIVE EQUIPMENT:

 

  • None

 

 

WORK ENVIRONMENT:

 

  • Usual office working conditions, occasional business travel to attend conferences, meetings, events or training (less than 5%).

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


Nearest Major Market: Washington DC

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