Share this Job

Digital Marketing eCommerce Manager

Date: Mar 26, 2021

Location: Fairfax, VA, US, 22033

Company: EBSCO Industries Inc

At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Steady brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.

GENERAL PURPOSE:

Stand Steady is a fast-growing e-commerce company in the office furniture solutions industry. We create an innovative and forward-thinking culture that our employees love.

We embody the character of a startup: nimble, creative, hard-working and performance driven.  Our team is our most valued asset. As such, we take time to develop and grow each member. We are constantly looking for motivated and qualified individuals to join us.

 

In 2021, we are taking our marketing efforts to the next level. We seek a talented Digital Marketing Manager with proven experience executing profit-driven advertising campaigns, experience working with websites for improved conversion rate and UX, and success deploying A/B testing campaigns.

 

The Digital Marketing Ecommerce Manager is on the Stand Steady Marketing team and is responsible for all advertising performance. This individual will help develop the strategy for and execute efforts for full-funnel advertising efforts.

 

Driving sales of company products through our website is critical to the future of the business. This objective makes the management of the website’s marketing activity a high priority along with concurrent marketing on our channels. This position requires a dynamic, detail-oriented and result-driven marketing manager.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Own digital advertising efforts for the Stand Steady brand and constantly look for ways to optimize and proactively improve them
  • Execute and optimize advertising campaigns, including weekly review of KPIs, and thought leadership on advertising strategy 
  • Actively manages the Stand Steady advertising budget across all platforms
  • Partner with Marketing Operations Manager to build reports that monitor campaign and page performance to help determine areas of improvement
  • Update the marketing calendar on-going to drive cross-channel alignment
  • Monitor and analyze website conversion rate and suggest changes to improve results
  • Manage Marketing A/B testing and optimization via all relevant media which may include online, email, social and website marketing
  • Oversee production and delivery of digital marketing creative and coordinate photo/video shoots as needed
  • Utilize competitive, category, consumer, shopper, and retailer insights to further understand customer needs/trends to validate and optimize concepts that will drive growth volume and meet objectives 
  • Generate new ideas and areas of opportunity for advertising to increase revenue

 

OTHER DUTIES AND RESPONSIBILITIES:

  • Special projects as assigned may include email marketing, website changes, public relations, supporting other teams, and other tasks as needed

SKILLS AND ABILITIES REQUIRED:

  • Experience managing/optimizing ads for Facebook, Google (including Search & Smart Shopping), Bing, LinkedIn and Pinterest
  • Proven ability managing ad spend for high-growth direct eCommerce product brand(s)
  • Proven experience executing profit-driven advertising campaigns to meet business goals
  • Demonstrated expertise using data, analytics and metrics to measure performance and determine improvements
  • Independent work on a day to day basis, without supervision or direction, and independent decision making
  • Proactive problem solver
  • Positive, can-do attitude
  • Excellent project management skills

Preferred Skills but not required:

  • Experience managing ads for B2B
  • Experience using Kenshoo
  • Experience with Amazon
  • Experience managing a team
  • Experience with SEO

EDUCATION AND EXPERIENCE REQUIRED:

  • Work History Requirements:
    • Minimum 4-5 years work experience managing and optimize advertising campaigns to meet business goals
    • Minimum 2 years work experience in online marketing for a transactional ecommerce website and multi-channel sales
  • Education Requirements:
    • Bachelor’s Degree - preferably in Marketing, Business, Math or Science

COMPUTER EQUIPMENT AND LEVEL OF SOFTWARE REQUIREMENTS:

  • Marketing technology experience: Google Ads, Facebook Ads Manager, Shopify, SEO Tools, Google Analytics
  • Microsoft Office Suite – especially strong Excel
  • Strong social media technology platform marketing experience 

 

SPECIFIC KNOWLEDGE, LICENSES, CERTIFICATIONS REQUIRED:

  • Google Ads Certification
  • Google Analytics Certification

 

SUPERVISORY RESPONSIBILITIES:

  • None to start. Ability to manage a future team as business grows.

 

TRAINING REQUIREMENTS:

  • None

.

PHYSICAL DEMANDS:

  • Ability to lift 20-pound products

 

PHYSICAL PROTECTIVE EQUIPMENT:

  • None

 

WORK ENVIRONMENT:

  • Usual office working conditions, occasional business travel to attend conferences, meetings, events or training (less than 5%).

EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


Nearest Major Market: Washington DC

Job Segment: Social Media, Manager, Marketing Manager, Advertising, Marketing, Management