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Digital Marketing Specialist

Date: Mar 5, 2019

Location: Fairfax, VA, US, 22031

Company: EBSCO Industries Inc

At Stand Steady, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.

GENERAL PURPOSE:

 

At Stand Steady, we create an innovative and forward thinking culture that our team loves. We have a ton of fun selling our ergonomic office products (like standing desks!), media carts, and industrial carts on our websites and Amazon.

The Digital Marketing Specialist is responsible for the SEO and SEM for our multiple websites. This includes the planning, creating, optimizing and analyzing search campaigns, writing text ads, shopping ads, display advertising, and remarketing. The ideal candidate will possess a strong paid search background. This is a brand new role where you have the ability to make a meaningful impact on our growing business from week one. An amazing opportunity for a smart, fast self starter!

 

ESSENTIAL DUTIES AND Responsibilities:

 

  • Build and manage ad campaigns to key business KPIs on Google, Bing, Facebook, Pinterest, LinkedIn, Twitter, and other platforms
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
  • Plan, manage, analyze A/B testing for SEO and SEM
  • Conduct keyword research and selection for pay-per-click campaigns and SEO projects
  • Write attractive and concise copy
  • Track KPIs to assess performance and pinpoint issues
  • Produce weekly, monthly and on demand report
  • Compile and analyze search data and metrics and make decisions regarding campaign direction across multiple channels
  • Keep abreast of PPC and SEM trends
  • Optimize landing pages for quality score and conversion rate

 

 

OTHER DUTIES AND RESPONSIBILITIES:

 

  • Updates to the website text, layout, and design as needed, and in conjunction with Creative team
  • Research and recommendation or implementation of Shopify apps to improve revenue
  • Other duties when needed

 

 

SKILLS AND ABILITIES REQUIRED:
 

  • Proven experience with PPC advertising, or equivalent certifications
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Amazon)
  • Working knowledge of analytics tools
  • Excellent communication
  • Strong math and analytical skills
  • Ability to work independently and within a team environment
  • Shopify or similar eCommerce platform experience is a plus
  • Photoshop experience is a plus

     

    EDUCATION AND EXPERIENCE REQUIRED:

     

  • Work History Requirements:
    • Minimum of 1 year in paid search experience
    • Some SEO experience
    • Google Analytic experience (1 year)
  • Education Requirements:
    • Bachelor’s degree required

 

 

 

Computer equipment and level of software requirements:

 

  • Microsoft Office Suite -  intermediate

 

Specific Knowledge, licenses, certifications REQUIRED:

 

  • Internet

 

SUPERVISORY RESPONSIBILITIES:

 

  • None

 

 

TRAINING REQUIREMENTS:

 

  • Online training as needed

.

PHYSICAL DEMANDS:

 

  • None

 

PHYSICAL PROTECTIVE EQUIPMENT:

 

  • None

 

WORK ENVIRONMENT:

 

  • Usual office working conditions

EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


Nearest Major Market: Washington DC

Job Segment: Social Media, Advertising, SEM, Data Analyst, Marketing, Data

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