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Copywriter & Launch Specialist

Date:  Oct 5, 2021
Location: 

Fairfax, VA, US, 22031

Company Name:  Stand Steady Company

At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Steady brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.

GENERAL PURPOSE:

 

The Copywriter and Launch Specialist is responsible for transforming business strategy into persuasive copy that drives increased awareness, engagement, and product consideration for the Stand Steady brands. They are also responsible for project managing launches for our brands. This position will lead the organization’s content initiatives, including providing strategic consultation while creating compelling and engaging content, in support of new business and customer retention initiatives.

 

This highly collaborative role works directly with Marketing, NPD, and sales team members and is responsible for researching, positioning, and creating on-brand, high-quality, targeted content for multiple audiences, industries and products. Additionally, they will help shape the content marketing strategies for the Stand Steady and SideTrak brands and develop content plans that drive demand for every part of the buyer journey and customer lifecycle.

 

ESSENTIAL DUTIES AND Responsibilities:

 

Product Launch

  • Project manage the launch process for the Creative and Marketing teams
  • Collaborate with Creative and Marketing partners on Marketing briefs for Launch products
  • Write copy in applicable brand voice for all listings for all channels for new product launches.
    • Researching competitors’ products and features, reading competitors reviews, defining the product audience, and keyword research.
    • Write SEO friendly product descriptions, titles, meta data, etc. for the websites to drive click through rates, conversion rates and sales inquires
  • Set up product listing shells and upload final content for launches in the various marketplaces.

 

Content Management

  • Manage writing and updating copy for ongoing initiatives which may include: website landing pages, social media, communications sent from both Salesforce Marketing and Salesforce Customer Service modules
  • Manage ad hoc copywriting, including: ads, brochures, Sales team support, Luxor support
  • Identifying and optimizing existing content to improve click through rates and conversion rates
  • Updating content based on Customer Service, customer, and return rate feedback

 

 

OTHER DUTIES AND RESPONSIBILITIES:

 

  • Assist with Marketing projects as needed

 


SKILLS AND ABILITIES REQUIRED:

 

  • Passion for writing and communications
  • Able to pivot between writing for different brand voices
  • High attention to detail with strong execution skills

 

  • Creative problem-solver with the ability to foster and develop ideas
  • Strong project management skills with the capacity to manage multiple priorities simultaneously, delivering high-quality work on deadline and within budget
  • Effective at taking feedback and direction while always striving to improve

EDUCATION AND EXPERIENCE REQUIRED:

 

  • Work History Requirements:
    • Minimum 2-4 years copywriting experience
    • 2+ years e-Commerce experience preferred
  • Education Requirements:
    • Bachelor’s degree

 

Computer equipment and level of software requirements:

 

  • Microsoft Office Suite applications
  • Familiarity with project management software - preferred

 

Specific Knowledge, licenses, certifications REQUIRED:

 

  • None

 

SUPERVISORY RESPONSIBILITIES:

 

  • None

 

TRAINING REQUIREMENTS:

 

  • General workplace safety

.

PHYSICAL DEMANDS:

 

  • None

 

PHYSICAL PROTECTIVE EQUIPMENT:

 

  • None

 

WORK ENVIRONMENT:

 

  • Usual office working conditions

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


Nearest Major Market: Washington DC

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