Growth Director

Job Summary

We're looking for a Growth Director to lead digital growth across our website, performance marketing, and customer lifecycle. You'll own Moultrie.com as a top sales driver, manage paid campaigns, build customer relationships through lifecycle marketing, and use data to grow our reach. The ideal candidate has real experience in eCommerce, paid media, lifecycle marketing, and analytics—and gets the outdoors lifestyle. 

Job Responsibilities

Growth Vision & Website Strategy 
Leadership: Define where the website needs to go as our primary conversion engine. 
Strategic Outcomes: 

• Make the site the center of customer experience and revenue. 

• Build a roadmap for growth through SEO, smooth user experience, and high-value content. 

• Create a digital experience that sets us apart in the hunting market. 

Market Expansion & Performance Marketing 
Leadership: Set the direction for acquisition across paid, social, afiliate, and influencer channels. 
Strategic Outcomes: 

• Scale reach in the hunting community while keeping CAC efficient. 

• Optimize the media mix for long-term ROAS and customer value. 
• Grow brand visibility and bring in new customers across all platforms. 

Lifecycle Marketing & Customer Engagement 
Leadership: Build lifecycle programs that sell, educate, and nurture customers throughout their journey. 
Strategic Outcomes: 

• Create email and SMS programs that drive sales, repeat purchases, and loyalty. 

• Develop campaigns that educate customers on product use, hunting tactics, and what we stand for. 

• Turn every touchpoint into a selling opportunity—welcome series, cross-sell, win-back, all of it. 

• Own retention metrics and programs that maximize LTV and keep customers coming back. 

Growth Analytics & Decision Frameworks 
Leadership: Make sure the team is making data-driven decisions, not guessing. 
Strategic Outcomes: 

• Give leadership real-time visibility into what's working and what's not. 

• Use attribution modeling to figure out where to invest. 

• Build reporting that actually drives better decisions and stronger ROI. 

Organizational Leadership & Capability Building 
Leadership: Build a high-performance growth team with the right mix of internal talent and external partners. 
Strategic Outcomes: 

• Create a team that executes well today and plans smart for tomorrow. 

• Improve efficiency through better systems, tools, and processes. 

• Develop people who can keep growth going long-term. 

Growth Alignment & Brand Impact 
Leadership: Connect marketing and sales to company growth goals—revenue, acquisition, retention, brand equity. 
Strategic Outcomes: 

• Hit quarterly and annual growth targets through cross-functional alignment. 

• Run campaigns that directly impact sales, ROI, and customer acquisition. 

• Build brand trust and engagement that converts and captures market share. 

Job Requirements

• 7–10+ years in digital marketing, growth, or eCommerce leadership. 

• Track record of owning and scaling a DTC website as a main revenue driver. 

• Experience managing multi-million-dollar ad budgets across paid search, social, display, affiliate, and influencer. 

• Proven success building lifecycle programs (email/SMS) that sell, educate, and nurture customers. 

• Background in consumer brands, outdoor lifestyle, or enthusiast communities is a plus. 

• Experience leading teams and agencies with measurable results. 

Essential Job Function

• Website & eCommerce: Know how to grow through SEO, CRO, and great digital experiences. 

• Acquisition: Expert in multi-channel advertising—paid search, social, influencer, affiliate. 

• Lifecycle Marketing: Strong with segmentation, automation, and personalization that balances selling, education, and nurturing to drive repeat purchases and LTV. 

• Analytics & Tech: Comfortable with growth analytics, attribution, and using MarTech stacks to make smart decisions. 

• Leadership & Strategic Skills 

• Can build and lead high-performing teams, agencies, and contractors. 

• Good at setting strategies and turning them into clear action plans. 

• Financially sharp—can forecast, manage budgets, and tie spend to business goals. 

• Strong communicator who works well across functions.