Growth Director

Job Summary

We’re looking for a Growth Director to lead digital growth across our website and performance marketing channels. In this role, you’ll own our website as a top sales driver, manage paid campaigns, and use data to grow our reach with hunting consumers. The ideal candidate has experience in eCommerce, paid media, and analytics, with a passion for the outdoors lifestyle.

Job Responsibilities

Growth Vision & Website Strategy

• Leadership: Define the long-term vision of the website as the company’s primary conversion engine.
• Strategic Outcomes:
  • Position the site as the central hub of customer experience and revenue generation.
  • Shape a roadmap for growth through authority-building SEO, seamless user flow, and high-value content.
  • Establish a customer-first digital experience that differentiates the brand in the hunting market.

Market Expansion & Performance Marketing

• Leadership: Set the strategic direction for multi-channel acquisition efforts across paid, social, affiliate, and influencer ecosystems.
• Strategic Outcomes:
  • Scale reach and penetration within the hunting community while maintaining efficient CAC.
  • Focus the media mix to maximize long-term ROAS and customer value.
  • Expand brand visibility while acquiring new customers (paid & unpaid) across media platforms.

Growth Analytics & Decision Frameworks

• Leadership: Drive the Growth Team to deliver insight-driven decision-making across the division.
• Strategic Outcomes:
  • Deliver real-time visibility into growth performance for executive leadership.
  • Implement advanced attribution models to inform smarter investment allocation.
  • Institutionalize reporting that drives proactive strategy shifts and sustained ROI improvement.

Organizational Leadership & Capability Building

• Leadership: Build and scale a high-performance growth organization with the right mix of in-house talent and external expertise.
• Strategic Outcomes:
  • Establish a Growth Team that balances executional excellence with long-term strategic planning.
  • Enhance operational efficiency through systems, tools, and scalable processes.
  • Develop a pipeline of talent capable of sustaining growth momentum beyond immediate needs.

Growth Alignment & Brand Impact

• Leadership: Act as the growth ambassador across the company, aligning growth initiatives with brand values, product priorities, and sales objectives.
• Strategic Outcomes:
  • Drive enterprise-wide alignment on growth priorities and resource allocation.
  • Launch market-defining campaigns annually with measurable impact.
  • Strengthen authenticity and trust within the hunting community through integrated digital experiences.

Job Requirements

• 7–10+ years in digital marketing, growth, or eCommerce leadership roles.
• Proven success in owning and scaling a DTC website as a primary revenue channel.
• Strong track record of managing multi-million-dollar advertising budgets across paid search, social, display, affiliate, and influencer marketing.
• Hands-on experience developing email/SMS programs that drive revenue, retention, loyalty, and customer lifetime value.
• Background in consumer brands, outdoor lifestyle, or enthusiast-driven communities preferred.
• Experience leading cross-functional teams and agencies with measurable growth results
• Ability to build and lead high-performing teams, including agencies and contractors.
• Skilled at setting growth strategies and translating them into actionable roadmaps.
• Strong financial acumen: able to forecast, manage budgets, and align marketing spend to business goals.
• Excellent communication and collaboration skills for cross-functional leadership.
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Essential Job Function

• Website & eCommerce Strategy: Skilled in shaping eCommerce growth through SEO, CRO, and digital experience optimization.
• Acquisition Strategy: Expertise in multi-channel advertising across paid search, social, influencer, and affiliate platforms.
• Retention & Lifecycle Marketing: Strong knowledge of segmentation, automation, and personalization to drive repeat purchases and LTV.
• Analytics & Growth Technology: Proficiency in growth analytics, attribution modeling, and leveraging MarTech stacks for data-driven decisions.