Digital Marketing Manager

PRADCO Outdoor Brands (PRADCO) manufactures and markets major hunting and fishing brands and products. We are a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale, Code Blue, Texas Hunter Products and Whitetail Institute. PRADCO Fishing owns more than 20 brands including Bobby Garland, Booyah, Heddon, Lindy, Rebel, Thill, and YUM. For more information on PRADCO products, please visit our website at www.pradcooutdoorbrands.com. PRADCO team members participate in a selection of outstanding benefits, including: Profit Sharing Trust, Excellent Medical/Dental/Drug/Vision benefits, and many other benefits.

Whisker Seeker Tackle is looking for a highly creative Digital Marketing Manager to join our team. In this role, you will be responsible for overseeing all aspects of our digital marketing operations. Your main objective will be to help expand our brand, boost brand awareness, drive online sales, and foster loyalty through email, SMS, social media, and print marketing campaigns to both our B2C and B2B customers.

Your responsibilities will involve planning, executing, refining, and developing digital marketing campaigns across all platforms. We are seeking a candidate with experience in these areas, exceptional communication skills, and outstanding interpersonal and management abilities.

Duties & Responsibilities:

· Maintain and manage website: www.whiskerseeker.com

· Oversee the management of all digital channels

· Develop, execute, and optimize paid ad campaigns through email, Facebook, Google, Instagram, and TikTok.

· Create and implement effective website funnels to guide visitors through the conversion process.

· Create and optimize landing pages in Adobe Magento

· Manage the budget for paid ads, ensuring cost-effective strategies that align with company objectives.

· Management of contracted graphic art personnel and supervising their work

· Establish and monitor ROI and KPIs.

· Design and implement digital marketing campaigns to boost web traffic and generate leads.

· Update and maintain SEO on new and existing website pages to improve search rankings and organic visibility.

· Create and implement engaging content that aligns with our SEO strategy and target audience.

· Monitor analytics tools such as Google Analytics, HeatMap, and Search Console to track website performance and user behavior

Required Skills:

· Three to five or more years of experience in digital marketing, preferably in a B2C environment

· Bachelor's degree in marketing or a related field required

· Experience with search engine optimization, lead generation, and email marketing

· Well-versed in the use of social media as a marketing tool

Office Environment Details:

· This role will be in a newly erected warehouse/office building in Grimes, IA

· Casual dress code with flexible M-F work hours

· Ground floor opportunity with a fast-growing company

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.