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VP of Marketing, Moultrie Mobile

Date:  Nov 1, 2022
Location: 

Birmingham, AL, US, 35242

Onsite or Remote:  Hybrid
Company Name:  PRADCO Outdoor Brands

Headquartered in Birmingham, Alabama, Moultrie Mobile is a rapidly scaling software and cellular camera platform used by hunters, property owners, jobsite managers, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsess about the details, and go the extra mile to show our users we love them. Moultrie is first and foremost customer driven – software, hardware, marketing, and customer success teams collaborate to deliver a quality user experience. As a business unit of EBSCO Industries, we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup.

What We’re Looking For:

You are high energy and love growing consumer brands, and you have strong experience launching new products and managing successful marketing programs. You have sound judgement of creative and copy quality as well brand strategy paired with high standards for operational execution. You are happiest when you are learning, and eagerly look for new ideas to improve every aspect of marketing. You have strong leadership skills and a track record of hiring and developing great talent. You love the outdoors, and you are ready to roll up your sleeves and get to know our product, users, retail partners, and competitors so that you can deliver winning marketing programs. You are a builder at heart and ready for your next challenge.

 

Responsibilities:

  • Build and mentor a high-performing marketing team that fires on all cylinders
  • Lead the Moultrie Mobile marketing team, overseeing all aspects of marketing: creative, digital marketing, lifecycle marketing, brand, and product & channel marketing
  • Work with your team to define strategy and direction for new campaigns, align brand standards across all channels, and coordinate with internal and external resources to execute
  • Develop and manage marketing program budgets; measure and optimize marketing programs to ensure activities are effective, efficient, and deliver high ROI
  • Cultivate strong working relationships with our agency partners
  • Leverage in house social and digital advertising experience along with our influencer network to build brand awareness and engage our community
  • Drive lifecycle marketing strategy to maximize user retention through successful new user onboarding, expanding feature adoption, seasonal reactivation campaigns, and ongoing user engagement
  • Coordinate with sales and product teams to launch new products and build customer awareness and excitement
  • Oversee execution of annual trade shows
  • Develop quality assurance processes to ensure everything goes out right the first time
  • Work with the leadership team to make decisions that impact Moultrie Mobile

Basic Qualifications:

  • A minimum of 8 years overall Marketing experience with at least 5 years as a Director or VP of Marketing
  • Bachelor’s degree in Marketing, Graphic Design, Communication, or similar relevant field
  • Outstanding communication, presentation, and leadership skills

Preferred Skills/Qualities:

  • Demonstrated ability to launch new branded consumer products and grow sales
  • Social/digital marketing experience
  • Creative at heart, with an eye for detail and strong appreciation for quality messaging/copy and creative design
  • Experience leading team of 10-15 managers and individual contributors
  • Love for the outdoors

EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


Nearest Major Market: Birmingham

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