Subscription Product Manager

Date:  Nov 15, 2023

Birmingham, AL, US, 35242

Onsite or Remote:  Hybrid
Company Name:  PRADCO Outdoor Brands

Headquartered in Birmingham, Alabama, Moultrie Mobile ( is a rapidly scaling software and cellular camera platform used by hunters, property owners, jobsite managers, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsess about the details, and go the extra mile to show our users we love them. Moultrie is first and foremost customer driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. Moultrie Mobile is a division of PRADCO Outdoor Brands, a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO has been in business since 1894, and we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup.

We are guided by the following principles: We put the customer first.; We are curious and seek to learn.; We take ownership.; We are grounded.; We win as a team.; We are builders working with relentless energy, urgency, passion, and drive.; We innovate, experiment, and take risks.


As a Subscriptions Product Manager, you will lead the optimization and growth of our IoT-enabled hunt planning subscription system. As the connection point between Product and Moultrie Mobile’s subscription stakeholders, you will utilize a mix of business and technical savvy to make the company vision a reality. The Subscriptions Product Manager is accountable for understanding our customers’ POV and optimizing the subscription flows accordingly. As a “high confidence, low ego” team player, the Subscriptions Product Manager will work cross-functionally with Product, Engineering (mobile, web, and IoT hardware), Consumer Success, Marketing, Operations and Sales teams to translate a continuously improving user experience into revenue.



  • Continuously develop expertise on our unique userbase to understand how they value their hunting experience – and how that translates to our subscription model
  • Optimize subscription flows: maximize new subscribers, maximize revenue per subscriber, minimize attrition, and optimize reactivation flows
  • Lead A/B testing for subscription and revenue optimization by collaborating with UX and Software and analyzing results, reporting out to Product
  • Use data and logic to draw insights; use insights to drive actionable improvements to our system, app, and subscriptions
  • Become, and stay, expert in our value proposition, conversion, onboarding, lifecycle, and attrition
  • Articulate that understanding to the business and identify opportunities for research, growth, and improvement; present key metrics and findings as required
  • Work with Product Management to identify what, why, and how subscriptions and features can be extended and optimized for maximum business value
  • Work cross-functionally with Sales, Marketing, Consumer Success, Hardware, and Software to optimize product and feature launches and evaluate performance against OKRs and KPIs
  • Work with UX and Product Management to iterate on designs and build consensus on those designs across all stakeholders
  • Create and own a backlog of subscription software tasks, direct and/or perform UAT, and act as the Voice of the Customer for an agile cross-functional software development team
  • Know your product and contribute a genuine passion and enthusiasm for the product and mission


Required Qualifications

  • Bachelor’s degree in Computer Science, Software Engineering, Business administration or related field (in lieu of degree we will consider candidates with equitable years of professional work experience) 
  • A minimum of three (3) years total related experience with a preference towards-
    • 2+ years in product management (preferably as a product owner) or working as a business analyst
    • 2+ years of experience working within an agile-lean software product development method, such as Scrum, Kanban, or SAFe
    • 2+ years of defining and documenting product requirements into small, well-articulated, and valuable deliverables
  • Demonstrated ability to make data-driven decisions


Preferred Qualifications

  • Prior experience with A/B testing tools and techniques
  • Expertise in at least one project management tool such as JIRA or Azure Dev Ops
  • Expertise in at least one design collaboration tool such as Whimsical or Figma
  • Experience with the Scaled Agile Framework and/or Agile Release Trains
  • Experience with cross-platform mobile app development
  • Highly organized and detail oriented
  • Sharp analytical and problem-solving skills
  • Creative thinker with a vision
  • Comfortable working in a highly collaborative environment across multiple functional teams
  • Demonstrated record of successfully contributing to projects from conception to completion
  • A proven track record of managing and supporting development of world-class consumer facing software 
  • Proficiency with Microsoft Office applications (Word, Excel, Outlook, PowerPoint, etc.)
  • A background in, and product knowledge of the hunting, fishing, or outdoor sporting goods market


Essential Job Qualification

  • Outstanding organizational, interpersonal and communication (written and verbal) skills. 
  • Good problem-solving skills. 
  • Must maintain company confidentiality. 
  • May require sitting for long periods of time in an office environment. 



We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

Nearest Major Market: Birmingham

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