Sr. Graphic Designer
Birmingham, AL, US, 35242
Headquartered in Birmingham, Alabama, Moultrie (www.moultrie.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience.
We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team
Job Summary
Most hunters don't trust brands. They tolerate them. This role exists to make Moultrie the exception.
The Senior CX Designer owns the creative quality of every message we send — email, SMS, content cards and in-app — across the full customer journey. Loyalty comes before conversion here. A hunter who trusts what's inside our emails will convert. Your job is to earn that open and keep earning it.
You'll work directly with our lifecycle marketing leader, who owns strategy and writes the briefs. You own the creative execution.
Job Responsibilities
Set the creative bar. Every message — onboarding, activation, retention, reactivation, win-back — should feel like Moultrie at its best. You're the last line of defense on creative quality before it reaches the customer.
Design for the hunter, not the send. Understand who's receiving this message and where they are in their season before you open Figma. Design to that person — their moment, their mindset, their relationship with the brand.
Contribute to concepting. Bring ideas to the brief, not just execution of it. Subject line angles, message hooks, offer framing. You're a creative partner, not a layout service.
Build a system that scales without losing craft. Build and maintain a modular component library for lifecycle messaging including reusable design blocks and patterns that scale that the developer can implement once and reuse everywhere.
Own handoff and QA. Developer-ready Figma specs. Ready to ship saved out assets. Rendering QA across Gmail, Apple Mail, Outlook, and mobile — including dark mode — before anything hits an inbox.
Evolve the CX design system. Typography, color, iconography, photography direction. Unmistakably Moultrie across every channel.
Job Requirements
You understand what loyalty costs in this category. A hunter who opens every Moultrie email is rare. That trust is built slowly and lost fast. You don't have to be a hunter — but you need to design like you respect one.
You have a point of view on great. You can articulate why one layout earns attention and another doesn't. Your portfolio shows it. Your instinct protects it when schedules get tight.
You've done this before. 4+ years with a meaningful portion in email, lifecycle, or in-app design. Portfolio showing responsive email craft, systems thinking, and consistent execution across digital touchpoints.
You understand how the work builds. You know what responsive email looks like in code. You understand how Braze, Iterable or comparable platforms surface dynamic content — and how design decisions affect what's possible in production.
You ship and you care. Craft isn't a reason to miss deadlines — it's a reason to start earlier.
Essential Job Function
- Advanced Figma: component libraries, design tokens, prototyping, developer handoff
- Adobe Creative Suite: Photoshop, Illustrator, InDesign required. After Effects and Lightroom a plus.
- Responsive email and mobile design: breakpoints, mobile-first layouts, dark mode, cross-client rendering
- Asana or comparable project management tool
We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
Nearest Major Market: Birmingham
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