Sr. Design Manager

Job Summary

Most hunters don't trust brands. They tolerate them. This role exists to make Moultrie the exception.

The Sr. Design Manager leads execution across two areas — customer experience (email, SMS, content cards, in-app) and web — working within our Creative Director's vision for the brand. You manage the CX design work and the web designer, turning creative direction into work that ships and holds up across every channel.

You partner with the lifecycle marketing leader and Creative Director on briefs and direction. You own getting from brief to shipped, and the people who help you get there.

Job Responsibilities

• Bring the creative direction to life across CX and web. Partner with the Creative Director and lifecycle marketing leader on execution. Translate direction into consistent, on-brand work across email, SMS, content cards, in-app, and the website.
• Manage the CX and web design work. Oversee lifecycle design and the web designer, who reports to you. Assign work, review craft, give direct feedback, and help them grow.
• Design for the hunter, not the send. Understand who's receiving each message and where they are in their season before opening Figma. Design to that person — their moment, their mindset, their relationship with the brand.
• Contribute to concepting. Bring ideas to the brief, not just execution of it. Subject line angles, message hooks, offer framing, web experience improvements.
• Build a system that scales without losing craft. Build and maintain a modular component library for lifecycle messaging and web — reusable design blocks and patterns developers can implement once and reuse everywhere.
• Own handoff and QA. Developer-ready Figma specs, ready-to-ship assets, rendering QA across Gmail, Apple Mail, Outlook, and mobile — including dark mode — before anything hits an inbox or the site.
• Evolve the CX and web design system. Typography, color, iconography, photography direction. Unmistakably Moultrie across every channel.

Job Requirements

• You understand what loyalty costs in this category. A hunter who opens every Moultrie email is rare. That trust is built slowly and lost fast. You don't have to be a hunter — but you need to design like you respect one.
• You've managed a designer before. Experience giving direct feedback, assigning work, and helping someone grow — you don't need a big team behind you, but you know how to run one.
• You have a point of view on great. You can articulate why one layout earns attention and another doesn't. Your portfolio shows it. Your instinct protects it when schedules get tight.
• You've done this before. 5+ years in design with a meaningful portion in email, lifecycle, or in-app work; web experience a plus. Portfolio showing responsive email craft, systems thinking, and consistent execution across digital touchpoints.
• You understand how the work builds. You know what responsive email looks like in code. You understand how Braze, Iterable, or comparable platforms surface dynamic content — and how design decisions affect what's possible in production.
• You ship and you care. Craft isn't a reason to miss deadlines — it's a reason to start earlier.

Essential Job Function

• Advanced Figma: component libraries, design tokens, prototyping, developer handoff
• Adobe Creative Suite: Photoshop, Illustrator, InDesign required. After Effects and Lightroom a plus.
• Responsive email and mobile design: breakpoints, mobile-first layouts, dark mode, cross-client rendering
• Familiarity with web design/CMS workflows
• Asana or comparable project management tool