Software Product Owner

Date:  Sep 6, 2023

Birmingham, AL, US, 35242

Onsite or Remote:  Hybrid
Company Name:  PRADCO Outdoor Brands

Headquartered in Birmingham, Alabama, Moultrie Mobile ( is a rapidly scaling software and cellular camera platform used by hunters, property owners, jobsite managers, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsess about the details, and go the extra mile to show our users we love them. Moultrie is first and foremost customer driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. Moultrie Mobile is a division of PRADCO Outdoor Brands, a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO has been in business since 1894, and we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup.

We are guided by the following principles: We put the customer first.; We are curious and seek to learn.; We take ownership.; We are grounded.; We win as a team.; We are builders working with relentless energy, urgency, passion, and drive.; We innovate, experiment, and take risks.


Moultrie Mobile is looking to add a Software Product Owner to its team. As a Software Product Owner, you will work with an agile software team to build and deliver features and enhancements to the Moultrie Mobile app.  As a connection point between Product Management & Software Engineering, you will utilize a unique blend of business and technical savvy to make the company vision a reality.  The Product Owner is accountable for understanding and translating the long-term product and platform plans into actionable work items for the software team. As a “high confidence, low ego” team player, the Product Owner will work cross-functionally with Product, Engineering (mobile, web, and IOT hardware), Customer Success, Marketing, Operations, and Sales Teams to improve the experience of our customers.  He or she will aggressively grow the business by thoroughly understanding the marketplace and competition, by developing features and products that address consumer needs, and staying abreast of the latest software trends.



  • Work closely with the Product Team to create and maintain a product backlog according to business value or ROI
  • Assist Product Managers with the definition of product features and functionality
  • Partner with User Experience to iterate on designs and learn from users through interviews and surveys
  • Provide vision and direction to the agile development team and stakeholders throughout the project
  • Collaborate with product management and software team to analyze and break down complex features into simple, well-written stories with acceptance criteria for development
  • Assess value, develop cases, and prioritize stories, epics and themes to ensure work focuses on those with maximum value that are aligned with product strategy
  • Provide backlog management, sprint planning, and user acceptance testing
  • Lead release planning and stakeholder training
  • Manage feedback from alpha and beta test groups
  • Play an active role in mitigating risks and impediments to the sprint and the release plan
  • Measure adoption and success metrics after releases and prioritize future improvements to improve metrics
  • Ensure high quality and user-friendly software releases to our customers
  • Be the technical leader for features and defects, responsible for ensuring that development activities are coordinated throughout the development cycle
  • Drive value and continuously improve the quality of the team’s deliverables
  • Nurture ideas and solutions to existing customer problems
  • Know your product and contribute a genuine passion and enthusiasm for the product and mission


Required Qualifications

  • Bachelor’s degree in Computer Science, Software Engineering, Business administration or related field (in lieu of degree we will consider candidates with equitable years of professional work experience) 
  • A minimum of three (3) years total related experience with a preference towards-
    • 2+ years in product management (preferably as a product owner) or working as a business analyst
    • 2+ years of experience working within an agile-lean software product development method, such as Scrum, Kanban, or SAFe
    • 2+ years of defining and documenting product requirements into small, well-articulated, and valuable deliverables


Preferred Qualifications

  • Excellent written, verbal, and interpersonal skills
  • Experience with Azure Dev Ops and Figma
  • Experience with Internet of Things development
  • Experience with the Scaled Agile Framework and/or Agile Release Trains
  • Experience with cross-platform mobile app development
  • Highly organized and detail oriented
  • Sharp analytical and problem-solving skills
  • Creative thinker with a vision
  • Comfortable working in a highly collaborative environment across multiple functional teams
  • Demonstrated record of successfully contributing to projects from conception to completion
  • A proven track record of managing and supporting development of world-class consumer facing software 
  • Proficiency with Microsoft Office applications (Word, Excel, Outlook, PowerPoint, etc.)
  • A background in, and product knowledge of the hunting, fishing, or outdoor sporting goods market


We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

Nearest Major Market: Birmingham

Job Segment: Test Engineer, Testing, Software Engineer, Product Manager, Engineering, Technology, Marketing, Operations