PRADCO Outdoor Brands (PRADCO) manufactures and markets major hunting and fishing brands and products. We are a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale, Code Blue, Texas Hunter Products and Whitetail Institute. PRADCO Fishing owns more than 20 brands including Bobby Garland, Booyah, Heddon, Lindy, Rebel, Thill, and YUM. For more information on PRADCO products, please visit our website at www.pradcooutdoorbrands.com. PRADCO team members participate in a selection of outstanding benefits, including: Profit Sharing Trust, Excellent Medical/Dental/Drug/Vision benefits, and many other benefits.

Social Media Specialist

Job Summary

PRADCO Outdoor Brands seeks a creative and team-oriented individual to join its Marketing Team as Social Media Specialist. The Social Media Specialist will optimize communication on various social media platforms for multiple premium brands within PRADCO’s Outdoor Products division, with a focus on Summit Treestands, Knight & Hale Game Calls, Texas Hunter Products, Code Blue Scents, Ani-Logics, MAXXTUFF, and Whitetail Institute. In coordination with internal and external resources, this position is responsible for content development, execution, community engagement, and reporting across all applicable social media channels. This position reports to the Digital Marketing Manager and requires strategic and creative thinking, a passion for strengthening brand reputation, and the ability to work with a team to ensure growth.

Job Responsibilities

• Draft, organize, and execute strategic seasonal content calendars that align with deer and turkey hunting seasons, food plot planting windows, and other crucial periods in game and land management
• Ideate and publish organic content across social media channels (Facebook, Instagram, Twitter, etc.) to build meaningful connections that drive action and solidify brand identity
• Demonstrate outstanding attention to detail, along with excellent writing and proofreading skills
• Engage with and respond to feedback, comments, and messages
• Collaborate with Digital Production Specialist for creation of assets to use on social media, including photos, videos, graphics, etc.
• Work with Marketing Communications Coordinator to curate high quality content from partners and help identify future partnership opportunities
• Communicate regularly with each brand’s Product Managers and Engineers to ensure products are accurately represented
• Assist other brands’ marketing teams as needed within the PRADCO family with development of social content, including brainstorming, content creation, and social consultation
• Serve as liaison to internal customer service teams to guarantee customer communication is seamless and information is accurate
• Gather and analyze social media channel data and post statistics for regular reports that include KPIs and recommendations for campaign improvement
• Provide weekly/monthly performance analysis and upcoming content overview during marketing/brand-specific meetings
• Research social media trends and perform competitor analysis
• Perform other duties as needed for marketing initiatives, including assisting with photo/video shoots, attending promotional events, and other activities as required

Job Requirements

• B.S. or B.A. from an accredited college/university in Marketing, Business, or related field.
• A minimum of 3 years of experience required in the following-
  • Successful social media marketing
  • High-quality content creation
  • Managing projects with minimal oversight and against aggressive timelines.

Essential Job Functions

• Plan, create, schedule, publish, and monitor content for organic communication on social media platforms to effectively represent each brand to customers and consumers
• Collaborate with business unit team members to ensure that brand messaging and brand standards are adhered to across all social media platforms
• Foster community with a unique voice for each brand
• Provide an in-depth understanding of existing social media platforms and identify emerging social opportunities to help grow each brand’s audience
• Requires sitting/standing for long periods of time

Preferred Skills

• Knowledge of fundamental market research techniques; demonstrated ability to develop research strategies to determine customer requirements and evaluate market competition
• Possess superb organizational skills and outstanding track-record of social media project management
• Previous photography, videography, and/or graphic design experience
• Advanced knowledge of Adobe Creative Suite; Microsoft Office Suite; Outlook
• A background in the hunting, fishing or outdoor sporting goods market is highly preferred

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We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.