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Social Media Manager

Date:  Jul 21, 2021

Birmingham, AL, US, 35242

Company Name:  PRADCO Outdoor Brands

Headquartered in Birmingham, Alabama, Moultrie Mobile ( is a rapidly scaling software and cellular camera platform used by hunters, property owners, jobsite managers, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsess about the details, and go the extra mile to show our users we love them. Moultrie is first and foremost customer driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. As a business unit of EBSCO Industries (, we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup.

<span style="font-family:"Arial",sans-serif">We are guided by the following principles: We put the customer first.; We are curious and seek to learn.; We take ownership.; We are grounded.; We win as a team.; We are builders working with relentless energy, urgency, passion, and drive.; We innovate, experiment, and take risks.

Job Summary


Moultrie Mobile is looking for a talented Social Media Manager to define and execute our social media growth strategy. This includes the day-to-day management of organic storytelling, paid ads and community management, to drive awareness, traffic, engagement, and conversion.  This role interacts cross-functionally to support company objectives while ensuring consistency in the voice and tone and ensure that the brand is uniquely supported and represented across all social channels.   As the Social Media Manager, you will be instrumental in analyzing results using various analytics focusing on what works and what does not to recommend adjustments when necessary.  The Social Media Manager will be both a strategic thinker as well as a tactical executer who will strive in a growth-oriented environment.


Job Responsibilities


  • Develop and maintain a high level of community engagement across all social platforms (Instagram, Facebook, Twitter, LinkedIn, Facebook, YouTube) in support of growth objective that result in increased brand advocacy and awareness
  • Own and develop the social media content calendar, including leading monthly meetings to review plans and solicit input on future opportunities
  • Collaborate with internal creative team and content manager on current trends and planning of content creation needs specific to social
  • Recommend post frequency on each channel and execute organic posts across all channels
  • Execute giveaways, collaboration opportunities or other growth campaigns each month
  • Identify best practices to promote all products
  • Maintain brand voice across all channels
  • Be on the forefront with of social trends, technology, and tools
  • Share best practices and how to engage and build a community organically 
    Social Listening
  • Audit and consistently monitor our brands’ social presence, reporting out to team
  • Monitor competitors’ presence and activity
  • Listen to networks, blogs and forums for brand mentions and keywords and identify ways we can continue to add value for these communities
  • Monitor trending stories that might be related to our company’s interests
  • Collaborate with Customer Success team to manage communities
  • Develop dashboard and own reporting and analysis (weekly, monthly, quarterly) of all organic social channels and influencers, partner with Content manager on influencer management
  • Establish KPI targets across all social channels and influencers
  • Prepare analytics and insights reviews (monthly, quarterly, annually) across platforms with actions for growth, engagement, new followers, and top performing creative
  • Report on competitor social activity
  • Test and learn to optimize social media posts
    Paid Social
  • Develop and execute paid social strategy
  • Own ad planning and launch, working with internal creative team on content creation
  • Recommend opportunities to leverage paid to organic (and vice versa)
    Influencers & Affiliates
  • Partner with Content manager to build relationships with Influencers, negotiate activities (in exchange for product or payment) and monitor/track actions taken to support growth objectives
  • Test and learn to maximize value of partnerships with influencers
  • Identify opportunities to grow affiliate network and leverage synergies with influencers
  • Assist in managing influencer platform

Job Requirements

  • Bachelor’s degree in Marketing, digital marketing, communications, or related field; or equivalent experience
  • 5+ years of professional social media/marketing experience with expert understanding of publishing, tracking and listening platforms.
  • Campaign experience using Facebook Ads Manager
  • Organized, detail-oriented, self-motivated, with the ability to easily transition between multiple tasks and problem solving
  • Proactive, problem solving, self-starter with the ability to work independently with little oversight
  • Seasoned thought-leader with a knack for identifying emerging trends, anticipate changes and suggest next moves
  • Eat, sleep, live, breathe, social media




EBSCO Industries, an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

Nearest Major Market: Birmingham

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