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Senior Digital Designer

Date: Feb 23, 2021

Location: Birmingham, AL, US, 35242

Company: EBSCO Industries Inc

PRADCO Outdoor Brands (POB), a division of EBSCO Industries Inc., is the largest company in the world that manufactures and markets major hunting and fishing brands and products under one parent organization. We are a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale, Code Blue, Texas Hunter Products and Whitetail Institute. PRADCO Fishing owns more than 20 brands including Rebel, YUM, Booyah, Lindy and Bomber Saltwater Grade. For more information on PRADCO products, please visit our website at As a member of the EBSCO family of companies, PRADCO team members participate in a selection of outstanding benefits, including: EBSCO Profit Sharing Trust, Excellent Medical/Dental/Drug/Vision benefits, and many other benefits.


PRADCO Outdoor Brands seeks a talented digital designer to join its Digital Initiatives Team. This exciting new team is responsible for driving sales through direct-to-consumer, Amazon, and other e-comm channels. As the Senior Digital Designer, you will direct and design assets that support sales on both owned and 3rd party e-comm channels. You will work in collaboration with brand marketing teams to ensure creative output is consistent with brand guidelines. Your creative input will be valued as we look to take all e-comm materials to the next level! This means you are expected to understand best practices for creating engagement and driving conversions through design. Copywriting experience is a plus. You will report to the Digital Sales Director and enjoy the robust benefits of our parent company, EBSCO Industries. This is a unique opportunity to have your work featured across a myriad of consumer-facing materials for some of the most iconic brands in the outdoor space.



  • Work in close collaboration with colleagues to conceptualize, develop, and produce exceptional design for digital executions across a range of platforms
  • Build promotional and transactional email graphics and templates
  • Enhance product photography with feature/benefit call outs to improve e-comm pages
  • Design display ads in multiple sizes that visually engage users and drive click through
  • Produce Amazon A+ and similar enriched content for e-comm pages
  • Develop graphics for website implementation including hero images, category pages, and custom landing pages
  • Assist in the creation of website design including wireframes, headers, footers, and page templates
  • Assist in the development of sales materials such as line review decks, one-sheeters, direct mailers, etc.
  • Collaborate on email copy, subject/preview lines, and display ad sales pitches
  • Collaborate with e-commerce and marketing teams to ensure that all designs align with the brand image, while also meeting usability and website standards
  • Assist with digital media, website content, photography / video content creation 
  • Coordinate with outside vendors as needed
  • Perform other duties as assigned and required



  • Bachelor’s degree in Graphic Design or related field
  • A minimum of 3 years’ work experience (Portfolio/work samples required prior to interview)
  • Fluent in industry tools: Illustrator, InDesign, Photoshop, XD or equivalent
  • Knowledge of media requirements and terminology



  • Background and interest in the outdoor industry
  • Background in brand creation assets

EBSCO Industries, an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

Nearest Major Market: Birmingham

Job Segment: Outside Sales, Sales