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Director of Digital Marketing

Date:  Sep 8, 2021
Location: 

Birmingham, AL, US, 35242

Company Name:  PRADCO Outdoor Brands

Headquartered in Birmingham, Alabama, Moultrie Mobile (www.moultriemobile.com) is a rapidly scaling software and cellular camera platform used by hunters, property owners, jobsite managers, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsess about the details, and go the extra mile to show our users we love them. Moultrie is first and foremost customer driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. As a business unit of EBSCO Industries (www.ebscoind.com), we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup.

We are guided by the following principles: We put the customer first.; We are curious and seek to learn.; We take ownership.; We are grounded.; We win as a team.; We are builders working with relentless energy, urgency, passion, and drive.; We innovate, experiment, and take risks.

 

JOB SUMMARY-

We are seeking a Director of Digital Marketing to take our digital marketing to the next level as we experience rapid growth and an expanding market opportunity. You will own digital efforts from end to end and be responsible for creating interest and excitement to attract and retain customers, as well as drive revenue.  

 

JOB RESPONSIBILITIES-  

 

 Scope & Responsibilities:

  • Recruit, mentor, and lead a team across social media, content marketing, and performance marketing / PPC
  • Oversee digital advertising activities (PPC, retargeting, search, etc.) while developing and executing a rigorous and ongoing test-and-learn effort
  • Initiate app store optimization (APO) efforts to drive users to the Moultrie Mobile app
  • Fully optimize our brand assets to have the highest impact on consumers across platforms we own (such as websites) and those we do not (such as social media)
  • Design and create a robust measurement and reporting infrastructure for all digital performance marketing activities
  • Build and direct social media strategy and create, implement, and evaluate data-driven social media campaigns
  • Oversee efforts to create and cultivate relationships with affiliate marketers and social influencers to achieve desired results
  • Grow our e-commerce capability to ensure our brands can be purchased in the time, place, and manner most convenient for our consumers
  • Design merchandising experiences across all online marketplaces, both owned (moultriemobile.com) and retail ecommerce product listings and landing pages, to drive sales
  • Coordinate with Director of Lifecycle Marketing on email campaigns and the building of landing pages to drive sales, email list sign-ups, loyalty program enrollment, and other key initiatives
  • Coordinate with other marketing leads to develop and implement promotional and content calendars that synergize with advertising, content, and seasonal sales calendars
  • Monitor competitor products, sales and marketing activities and adjust marketing strategy to meet changing market and competitive conditions
  • Manage internal resources and outside agencies/vendors as needed

 

JOB REQUIREMENTS-

 

 Basic Qualifications:

  • Bachelor’s degree in Marketing or related field
  • A minimum of 6 years of marketing experience with a measurable impact
  • Effective at designing, implementing, and optimizing digital marketing initiatives, measuring and reporting on digital marketing’s impact on the business, and proposing improved ways of operating based on the data
  • Demonstrated execution-level expertise and experience in all digital channels including websites, mobile, social media and content management systems.
  • Experience working/managing e-commerce and other commercial channels in consumer products markets
  • Results-driven personality with a high level of enthusiasm, energy and confidence paired with humility and a desire to learn
  • Action-oriented and energetic problem-solver
  • Critical and analytical thinker, proactive in proposing tests, ideas, solutions, optimization tactics, and channel strategies
  • Strong interpersonal and communication skills, both written and verbal

 

Preferred Skills/Qualities:

  • Experience leading demand growth efforts in the digital space
  • Prior experience managing or working within consumer e-commerce platform
  • Deep experience with Google Ad and Google Analytics
  • Demonstrated experience using marketing technology stack to drive business results
  • Familiarity and proficiency with managing agency relationships
  • Outdoor enthusiast

 

 

 

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


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