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Customer Relationship Management: Principal Customer Relationship Specialist

Date:  Aug 5, 2022

Birmingham, AL, US, 35242

Onsite or Remote:  Hybrid
Company Name:  PRADCO Outdoor Brands

Within the hunting industry, Moultrie is at once an iconic and progressive brand ( Founded by Dan Moultrie in 1979, Moultrie has maintained the leading market-share position in both the trail camera and deer feeder product categories for most of its history. Moultrie is part of PRADCO Outdoor Brands (, a leading manufacturer and marketer of major hunting and fishing products. Hunting brands include: Moultrie, Summit, Knight & Hale and Code Blue. Fishing brands include more than 20 brands, including Bobby Garland, Booyah, Heddon, Lindy, Rebel, Thill, and YUM.  PRADCO team members participate in a selection of outstanding benefits, including: Profit Sharing Trust, Excellent Medical/Dental/Drug/Vision benefits, and many other benefits.

Job Summary:


This position will report to the Vice President of Sales and is based in Birmingham, Alabama.

The sales coordinator role will be asked to provide support to all Independent Agency Representatives. The ideal candidate possesses the following traits: superior organizational skills, professional communication methods, and exceptional follow-up habits. The candidate will deliver professional results while maintaining the highest level of integrity by utilizing PRADCO’s core values.


Job Responsibilities: 

  • Gather and deliver monthly sales figures to all Independent Representative Agencies
  • Build customer relationships with local independent retailers
  • Participate in Regional, Consumer and Distributor Shows
  • Manage trade funds to include co-op, defective allowances, and markdown allowances
  • Work with demand planning team to develop accurate sales forecasts and achieve specified levels of forecast accuracy
  • Collaborate with marketing to provide market data to the customer
  • Work with Brand Managers to implement methods that assist our customers in effectively and creatively winning with consumers, shoppers, and purchasers through promotions, and merchandising
  • Help communicate PRADCO awareness at the retailer level with timely product training events to improve and increase share of voice 


Job Requirements:

  • Bachelors/University degree in Business Administration or related function 
  • 2-5 years sales/customer service experience
  • Background in dealing with selling “the bag” of multiple brands across many categories
  • Persuasive / Sales Ability / Negotiation Skills
  • Initiative & follow-through
  • Analytical skills and attention to details
  • Self-motivated with a strong work ethic and exceptional drive for results
  • Experience using Microsoft Word, Excel, and Power Point
  • Ability to thrive in a fast-paced environment
  • 25% Travel

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

Nearest Major Market: Birmingham

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