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Creative Director-PRADCO Outdoor Brands, Hunting

Date: May 8, 2019

Location: Birmingham, AL, US, 35242

Company: EBSCO Industries Inc

PRADCO Outdoor Brands (POB), a division of EBSCO Industries Inc., is the largest company in the world that manufactures and markets major hunting and fishing brands and products under one parent organization. We are a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures.  PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale, Code Blue, Texas Hunter Productts and the Whitetail Institute.. PRADCO Fishing owns more than 20 brands including Rebel, YUM, Booyah, Lindy and Bomber Saltwater Grade.  For more information on PRADCO products, please visit our website at  As a member of the EBSCO family of companies, PRADCO team members participate in a selection of outstanding benefits, including: EBSCO Profit Sharing Trust, Excellent Medical/Dental/Drug/Vision benefits, and many other benefits.

General Description:

Would you enjoy the creative freedom that comes with brand ownership? Are you looking to develop and execute the creative vision for some of the largest consumer brands in the outdoor industry? If so, you could be the future Creative Director for PRADCO Outdoor Brands Hunting Division. At PRADCO, you will have the tools needed to create your vision, and also the stability and life-work balance that is so rare in the agency world. Our growing portfolio of brands offers diverse creative challenges, along with the opportunity to nurture and build those brands over time. The Creative Director will be responsible for concepting, executing and managing creative output across a range of mediums including print, digital, packaging, and sales materials. The right candidate will possess a strong balance of design ability and business acumen. Understanding key business objectives and translating them into visual assets and messaging for PRADCO’s various brands will be essential to success. This unique opportunity ensures the Creative Director’s work will be on display in America’s largest retailers and advertising platforms. The position will be nested in a centralized Marketing Department, reports to the Director of Marketing, and will work cross-functionally with other departments such as Brands and Sales. As an EBSCO subsidiary, PRADCO offers all the best-in-class benefits afforded to all EBSCO employees.


Scope & Responsibilities:

  • Elevate the overall design and messaging capabilities of the Marketing Department
  • Drive various creative projects from conceptualization to completion
  • Enforce brand standards such as colors, fonts, typography, imagery and tone for all outgoing art files 
  • Create or redesign product packaging on an annual basis for all brands  
  • Collaborate with Sales Team to build a range of sales materials including Line Review decks, in-store signage, POP, sales sheets and more
  • Concept and design a multitude of digital assets including social media posts, e-comm images, website materials, infographics, emails and display ads  
  • Design for ad hoc projects such as tradeshow booths, prototype marketing, print ads and end cap displays
  • Collaborate both internally and externally to develop campaign messaging and copywriting
  • Manage internal design resources as needed
  • Work with outside vendors to obtain best combination of pricing/quality for printed materials


Basic Qualifications:

  • B.A. from an accredited college/university with a concentration in Design  
  • 5 years’ experience with a creative agency or in-house creative department
  • High proficiency in the Adobe Creative Suite including Photoshop, InDesign, Illustrator, and Lightroom
  • Experience successfully managing projects and people  
  • Highly organized w/ a strong bias for meeting deadlines
  • Proven excellence in design ability and achieving business objectives through design
  • Ability to provide rationale behind design
  • Articulate, with excellent communication and presentation skills


Preferred Skills/Experiences/Traits:

  • Copy writing experience as it relates to campaign taglines, advertising copy and related projects
  • Background and/or interest in hunting and outdoor sports
  • Advanced skills with Microsoft Office Suite
  • Upholds honesty, integrity, and business ethics always
  • Works effectively across departments, with a team-first mentality
  • Driven towards constant improvement and never accepting the status quo
  • Ability to multi-task on multiple projects concurrently and willing to switch focus quickly

EBSCO Industries, an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

Nearest Major Market: Birmingham

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