Community Manager

Headquartered in Birmingham, Alabama, Moultrie (www.moultrieproducts.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. As a business unit of EBSCO Industries (www.ebscoind.com), we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup.
We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team.; Grow or Die.

What We’re Looking For:

This Grassroots Community Manager will be a critical player in our consumer marketing strategy. The Grassroots Community Marketing Manager will lead our Field Team, earned ambassador, and product seeding efforts while also playing a role in PR and content creation. This role will require excellent communication skills and a unique ability to quickly build relationships with field staff, ambassadors, and other content creators. 

This position works cross-functionally with brand, digital, go-to-market, product management, creative teams, and sales to align messaging and ensure our grassroots efforts lead to greater awareness and conversion online and at retail.

Responsibilities:

• Build and execute a Field Team strategy that supports omni-channel efforts across digital and in-store events
  • • Identify new field team members and create an onboarding process to educate them on upcoming efforts
    • Create incentive plans to engage with the team and encourage participation
    • Build a content strategy utilizing Field Team talent.
• Partnerships - Working with the Sr. Brand Manager, create and execute an earned partnerships strategy to introduce Moultrie to new audiences.
• Seeding – In partnership with the community team, build a product seeding process that aligns with company goals
• PR Support – Partner with the Sr. Brand Manager on ad hoc PR efforts
• Content – Work with internal and external resources to assist in content production across various channels
• Data – Connect all initiatives back to data. Leveraging insights to quickly adjust strategies and test new ideas

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 3-5 years of marketing experience with consumer products in the outdoors category.
• Strong skills in building large structured pro staff & field staff programs
• Demonstrated ability to build relationships with content creators and hunters
• In-depth understanding of the dynamics of social media platforms including META, YouTube, and TikTok
• Excellent communication and project management skills, with experience meeting tight deadlines in a fast-paced environment.
• Strong analytical skills
• Experience in hunting and/or outdoor products
• Proficiency with Microsoft Office Suite and project management tools such as Asana.

Preferred Qualifications:

• Experience with social media platforms.
• Content creation capabilities
• Strong presentation skills, with experience creating visually compelling materials using PowerPoint or similar tools.
• Self-starter who can work independently and adapt in fast-changing environments.

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.