Category Director (Feed & Seed)

Date: Aug 28, 2025

Location:

Birmingham, AL, US, 35242

Onsite or Remote: Hybrid

Company Name: PRADCO Inc.

PRADCO Outdoor Brands (PRADCO) manufactures and markets major hunting and fishing brands and products. We are a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale, Code Blue, Texas Hunter Products and Whitetail Institute. PRADCO Fishing owns more than 20 brands including Bobby Garland, Booyah, Heddon, Lindy, Rebel, Thill, and YUM. For more information on PRADCO products, please visit our website at www.pradcooutdoorbrands.com. PRADCO team members participate in a selection of outstanding benefits, including: Profit Sharing Trust, Excellent Medical/Dental/Drug/Vision benefits, and many other benefits.

Job Summary

The Category Director (Feed & Seed) is a strategic leader responsible for driving the growth, innovation, and market presence of PRADCO Outdoor Products Divison’s Feed & Seed brands—Whitetail Institute and Ani-Logics Outdoors. This role oversees product management, marketing execution, and customer engagement, ensuring alignment with brand strategy and consumer needs. The ideal candidate will be a cross-functional collaborator, working closely with Sales, Marketing, Supply Chain, and Executive Leadership to deliver results and elevate brand performance.

Job Responsibilities

Strategic Leadership

Drive profitable growth and expansion of Feed & Seed product lines in alignment with brand vision and customer expectations.
Champion product quality and ensure alignment with consumer preferences and market trends.
Collaborate with Sales and Marketing to ensure product offerings support brand positioning and resonate with target audiences.

Product & Portfolio Management

Lead innovation initiatives and continuous improvement across both brands.
Conduct and interpret key business analyses: market share, competitive landscape, SKU rationalization, pricing strategies, and consumer insights.
Optimize pricing, packaging, and margin mix; establish trade spending guidelines and distribution targets.
Partner with the General Manager to manage budgets, allocate resources, and monitor performance metrics.
Implement systems for tracking KPIs, reporting outcomes, and driving accountability.

Cross-Functional Collaboration

Engage internal and external stakeholders to align on strategic priorities.
Foster a culture of constructive challenge and solution-oriented thinking across teams.
Represent the brands with professionalism and persuasive communication in all settings.

Job Requirements

Minimum 5 years of experience in strategic business planning and sales alignment with proven results.
Minimum 5 years of brand-building experience within the hunting or outdoor industry.
Undergraduate or Graduate degree in a related field, preferred.
Strong project management skills with a track record of delivering complex initiatives.
Proficiency in Microsoft Office Suite, especially Excel and PowerPoint for analysis and presentations.

Essential Job Function

Exceptional organizational, analytical, and strategic planning abilities.
Strong verbal and written communication skills.
Confident and collaborative leadership style—able to challenge constructively and advocate for ideas with finesse.
Proven conflict resolution and problem-solving capabilities.
High sense of urgency, prioritization, and decisiveness.
Metrics-driven mindset with financial acumen and forecasting expertise.
Energetic and persuasive communicator who inspires teams and stakeholders.
Outstanding presentation skills and ability to tailor messaging across audiences.

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.