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Content and Communications Specialist 1

Date: Jul 3, 2019

Location: 72901, AR, US, 72901

Company: EBSCO Industries Inc

PRADCO Outdoor Brands (POB), a division of EBSCO Industries Inc., is the largest company in the world that manufactures and markets major hunting and fishing brands and products under one parent organization. We are a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures.  PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale and Code Blue. PRADCO Fishing owns more than 20 brands including Rebel, YUM, Booyah, Lindy and Bomber Saltwater Grade.  For more information on PRADCO products, please visit our website at  As a member of the EBSCO family of companies, PRADCO team members participate in a selection of outstanding benefits, including: EBSCO Profit Sharing Trust, Excellent Medical/Dental/Drug/Vision benefits, and many other benefits.

Job Summary


The Content & Communications Specialist will be responsible for all copy, content, and communications activities within POB Fishing Marketing.  The position will manage “Messaging Calendars” for assigned Brands, planning the content needs and distribution.  The position will also be responsible for relationships with outdoor publications and writers within the industry.


Job responsibilities


  • A primary responsibility will be copywriting for social media, packaging, user guides, E-Commerce and press releases.
  • Blog posts, email, brand content articles and video scripts. Consult with internal clients (brand, product, and marketing managers) to define content needs, produce needed copy, review and revise until approved by client.
  • Create and manage messaging calendars for assigned brands, in consultation with brand managers.
  • Assist in distribution of content through various channels (press releases, social media, etc.)
  • Be responsible for additional, external copywriting resources as needed.
  • Media relations for the Fishing Division. Write and distribute press releases, follow-up with media contacts,
  • Attend trade shows, participate in writer fishing events, etc.
  • Performs special projects and other duties as assigned


Job Requirements


•   B.S. or B.A. from an accredited college/university with stronger consideration for Journalism, English, 

      Marketing, or related fields.

•   Demonstrated success in copywriting, journalism, editing or related 

      work, preferably in the outdoor industry.

  • Experience successfully managing projects from initiation to completion.
  • Proven content writing and editorial skills and a high attention to detail.
  • Experience with Best Practices for various social media platforms and analytics.


Preferred Requirements:

  • Excellent organizational skills.
  • Takes initiative – forward thinking.
  • Experienced in Microsoft Office including Word, Excel, and PowerPoint.



Essential Job Functions


  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. 
  • Ability to write reports, business correspondence, and procedure manuals.
  • Experience with Public Relations. Articulate, with excellent communication and presentation skills.
  • Must have a high level of energy with strong organizational and time management skills.
  • Reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills

EBSCO Industries, an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

Nearest Major Market: Fort Smith

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