Marketing Generalist

Job Summary

At Vulcan Industries, we help the nation’s leading retailers and brands stand out — designing, engineering, and manufacturing world-class retail display solutions that bring products and environments to life.

We’re looking for a Marketing Generalist who thrives in a fast-paced, creative environment and can balance strategy with execution. This person will play a central role in developing and executing marketing initiatives that elevate the Vulcan brand, support business development, and communicate our capabilities with clarity and impact.

Essential Job Function

Brand & Content Development

• Create and manage marketing content across multiple channels, including website, email, print, social media, and video.
• Manage ongoing updates to sales materials, presentations, brochures, and case studies.
• Collaborate with internal creative, engineering, and sales teams to ensure consistent brand messaging and visual identity.
• Help create and support video, photography, and digital asset production showcasing Vulcan’s work, people, and facilities.

Digital Marketing

• Manage and grow Vulcan’s presence on digital platforms, including LinkedIn, website, and email marketing.
• Develop and execute campaigns to build brand awareness and generate qualified leads.
• Monitor analytics and performance metrics to inform future strategies and improve engagement.
• Maintain website content and SEO best practices to ensure visibility and relevance.

Sales Enablement

• Develop sales tools and collateral including product sheets, presentations, and case studies.
• Assist in the creation and distribution of targeted communications to key accounts and prospects.
• Collaborate with the sales team to support proposals, client presentations, and trade show follow-ups.

Events & Trade Shows

• Coordinate Vulcan’s presence at industry trade shows and conventions.
• Manage pre-show planning, booth assets, creative displays, and post-show follow-up communications.
• Capture and share content that highlights Vulcan’s involvement and impact at major industry events.

Market Research & Reporting

• Conduct competitive and market analysis to identify trends, opportunities, and differentiators.
• Maintain dashboards and reporting for campaign performance, lead generation, and engagement metrics.
• Sales Force (CRM) reporting

Job Requirements

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of marketing experience, preferably in a B2B or manufacturing environment.
• Strong writing and storytelling skills; able to translate technical or production capabilities into compelling content.
• Proficiency with marketing tools such as Adobe Creative Suite, Canva, Mailchimp, WordPress, and Google Analytics.
• Excellent organizational and project management skills with attention to detail.
• Collaborative, proactive, and comfortable working across departments in a hands-on environment

Preferred Skills

• Experience in the retail display, manufacturing, or creative services industries.
• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms.
• Comfort with photography, video production, or visual storytelling.
• A creative thinker who enjoys blending design, content, and analytics to drive measurable results.