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Paid Media Analyst

Date: Nov 24, 2022

Location: Fairfax, VA, US, 22031

Company: EBSCO Industries Inc

At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Steady brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.

GENERAL PURPOSE:

 

The Paid Media Analyst role is exciting opportunity to grow in the world of paid advertising. Paid Media Analyst will support paid media team in accomplishing our ambitious growth plans. Specifically, they will be responsible for assisting and helping to execute all aspects of our Amazon and Web Marketplaces.

 

Paid Media Analyst’s primary responsibilities include running advertisements, optimizing campaigns, and conducting A/B tests for all channels. They will be seeking new opportunities for growth via new channels, new products, or new functionality. Requires an analytical, detail-oriented individual who is deadline driven and able to stay organized while multitasking. An amazing opportunity for a smart, driven, fast self-starter!

 

Here at Stand Steady, we're a group of innovators on a mission to change people’s workday for the better, whether at the office, in the classroom, out of a warehouse, or even your own living room. We're passionate about addressing the challenges of a modern workplace, because we know every workspace is unique – just like you! 

 

At our headquarters, in Fairfax, VA, we know what it takes to build a better workspace because we use our products every day. At our office, we embody the character of a startup: nimble, creative, hard-working, and performance driven. Our team is our most valued asset. We are constantly looking for motivated and qualified individuals to join us.

 

 

ESSENTIAL DUTIES AND Responsibilities:

 

  • Create paid advertising campaigns for across a variety of placements and across channels.
  • Optimize paid ads to business determined targets.
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
  • Perform negative keyword harvesting.
  • Conduct keyword research and selection for pay-per-click campaigns.
  • Submit tickets and follow up on amazon issues.
  • Entry of data to support data analysts.
  • Create dashboards and reports as needed.
  • Plan, manage, analyze A/B testing for paid search campaigns.
  • Seek out and initiate new opportunities to grow advertising ie: new ad channels, new ad types, new partners, etc.
  • Learn and stay up-to-date with PPC best practices, keyword research tools, and industry research.
  • Manages their own daily priorities and responsibilities to meet deadlines, company priorities and perform duties independently throughout the day.

 

 

OTHER DUTIES AND RESPONSIBILITIES:

 

  • Special projects as assigned

 

SKILLS AND ABILITIES REQUIRED:

 

  • Independent work on a day-to-day basis, without supervision or direction
  • Innovative thinking
  • Critical thinking
  • Creative problem solver
  • Ability to multi task
  • Positive, can do attitude

 

 

EDUCATION AND EXPERIENCE REQUIRED:

 

  • Work History Requirements:
    • Minimum 1–3-year experience managing paid ad campaigns on Google and Facebook.
  • Education:
    • Bachelor’s in Marketing, economics, or other data driven degree

 

Computer equipment and level of software requirements:

 

  • Microsoft Office Suite – especially strong Excel

 

Specific Knowledge, licenses, certifications REQUIRED:

 

  • None

 

SUPERVISORY RESPONSIBILITIES:

 

  • None

 

TRAINING REQUIREMENTS:

 

  • None

.

PHYSICAL DEMANDS:

 

  • None

 

PHYSICAL PROTECTIVE EQUIPMENT:

 

  • None

 

 

WORK ENVIRONMENT:

 

  • Usual office working conditions, occasional business travel to attend conferences, meetings, events or training (less than 5%).

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


Nearest Major Market: Washington DC

Job Segment: SEM, Advertising, Testing, Media, Warehouse, Marketing, Technology, Manufacturing