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Director of Marketing

Date: May 14, 2019

Location: Mason, OH, US, 45040

Company: EBSCO Industries Inc

IMAGEN Brands, our story began over a century ago; we’ve evolved into a global leader of imprinted products for corporate and collegiate brands.  Our insights into current and emerging retail trends, as well as our dedication to exemplary service, have made us the go-to partner for our customers around the world. As we continue to grow, we will explore past our current horizons, look for unexpected solutions and expand into new avenues of opportunity.  The search for innovative products, process and possibilities will always guide our way.   Our Brand Promise - Everything you should expect. More than you can IMAGEN.

 

IMAGEN Brands companies: www.vitronicpromotional.com  www.crownprod.com  www.mcmgroup.net  www.carolinasewnproducts.com  Owned by EBSCO Industries, Inc.

Director of Marketing

Job Summary

IMAGEN Brands is looking for a Director of Marketing for our Mason, Ohio location. This position would report directly to the Vice President of Marketing  and would implement initiatives and strategies for the company from a marketing perspective.

 

Job Responsibilities

A Director of Marketing would be responsible for but not limited to the following:

  • Collaborates with the Vice President of Marketing to implement corporate advertising, creative, social media, and branding initiatives, as well as support broader sales processes including pre-sales materials and partner/affiliate marketing support to achieve sales goals objectives.
  • Oversee all marketing channels including, email, online & print advertising, tradeshows, catalogs, social media, sponsorships, SEO, PPC, Macro/Micro Influencers, and direct mail.
  • Develop and oversee activation and launch plans, ensuring the execution of programs that expand brand identity and product solution awareness
  • Ownership of the optimization of the company website and affiliate Ecommerce marketing platforms, including cross-selling, upselling, end-of-order messaging, etc.
  • Consistently identifies new ideas, approaches and insights to grow within the existing customer solution portfolio/product assortment
  •  Conducts thorough and actionable data analysis to identify opportunities to reach new customers and strengthen relationships with existing customers.
  • Maximizes the productivity of the advertising budget and internal resources; reallocate resources from marginal programs to new ventures and programs that provide a greater return. Responsible for meeting budgeted expectations for sales and marketing contribution.
  • Analyzes competitor products, trends, sales and marketing activities with a focus to refine and improve unique selling propositions and tactics
  • Evaluate, negotiate agreements with, and manage vendors.
  • Works with outside vendors and third-party marketing partners to efficiently grow sales and contribution.
  • Works collaboratively with internal teams to help prioritize marketing activity, implements process and workflows that drive value for clients and result in scalable growth opportunities.
  • Builds high performing teams and relentlessly focuses on the development of talent

Role-Based Competencies

  • Business Planning and Analysis: Ability to assess business needs and goals, get consensus on planning and projections
  • Sponsorship: The ability to communicate business needs and desired outcomes to the organization   
  • Collaboration:  Collaborates effectively up and down the organization in an open, transparent and fact-based manner
  • Initiative:  Able to take initiative with confidence, knows when to ask for guidance 
  • Communication:  Strong written, verbal and presentation communications skills to effectively work with stakeholders across the company
  • Understanding of trends in the Promotional Market: Follow and report on and take actions against research trends
  • Results driven: Demonstrated experience in delivering sustainable results in sales and profitability
  • Customer Focus: Understands the importance of winning over the customer and building a strong relationship to achieve long term success
  • Leadership:  Ability to lead and motivate people to achieve the desired objectives of the organization
  • Be a visible representative of the company in the marketplace
  • Be able to deliver a positive IMAGEN Brand experience from the sales organization

 

Job Requirements

  • Bachelor's degree, preferably in Business, Sales, or Marketing or equivalent work experience
  • At least 5 years of progressively responsible marketing experience in B2C or B2B Marketing or Promotional Products industry; must be a recognizable leader in the industry with at least 3 years of experience of supervisory experience within a marketing department
  • Ability to travel up to 25% of the time based on business needs both domestically and internationally

 

Essential Job Functions

  • Excellent interpersonal, written, verbal and presentations\ communication skills with an emphasis on working with and presenting face-to-face to clients
  • Strong attention to detail and analytical skills
  • Outstanding customer service and leadership skills
  • Strong business acumen to ensure sound business decisions
  • Ability to lead marketing initiatives and drive sales revenue
  • Ability to sit for long periods of time in an office environment
  • Ability to lift up to 10 pounds with or without reasonable accommodations

EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


Nearest Major Market: Cincinnati

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