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Paid Search Specialist

Date: Jan 3, 2019

Location: Gurnee, IL, US, 60087

Company: EBSCO Industries Inc

At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Up Desk Store brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.

GENERAL PURPOSE:

 

The Paid Search Specialist is responsible for the planning, creating, optimizing and analyzing search campaigns, which includes text ads, shopping ads, display advertising, remarketing and shopping feed campaigns. The ideal candidate will possess a strong paid search background with some knowledge in SEO. Candidate will be fully accountable for campaign performance and reporting with the ability to effectively plan, implement and communicate recommendations. Candidate must be experienced and comfortable reporting results and educating colleagues in the art and science of paid search marketing. You will also be excellent at driving results, being able to coordinate multiple projects on-time, anticipate bottlenecks, and balance the business needs versus technical constraints.

 

ESSENTIAL DUTIES AND Responsibilities:

 

  • Forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Conduct keyword research and selection for pay-per-click campaigns and SEO projects
  • Share keyword selections and audience targeting
  • Monitor budget and adjust bids to gain better ROI and reach goals
  • Track KPIs to assess performance and pinpoint issues
  • Produce weekly, monthly and on demand reports
  • Write attractive and concise copy
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends
  • Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations
  • Proactively make strategic PPC campaign recommendations.
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
  • Optimize landing pages for quality score and conversion rate

     

OTHER DUTIES AND RESPONSIBILITIES:

 

  • Other duties when needed

 

 

SKILLS AND ABILITIES REQUIRED:

 

  • Proven experience as a PPC Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Amazon)
  • Working knowledge of analytics tools
  • Excellent communication and analytical skills
  • Analytical thinking with strong math skills
  • Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
  • Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
  • Ability to work independently and within a team environment
  • Magento or similar eCommerce platform experience is a plus

 

EDUCATION AND EXPERIENCE REQUIRED:

 

  • Work History Requirements:
    • Minimum of 1 year in paid search experience
    • Some SEO experience
  • Education Requirements:
    • Minimum of Associates degree, Bachelor’s preferred

 

 

 

Computer equipment and level of software requirements:

 

  • Microsoft Office Suite -  intermediate

 

Specific Knowledge, licenses, certifications REQUIRED:

 

  • Internet

 

SUPERVISORY RESPONSIBILITIES:

 

  • None

 

 

TRAINING REQUIREMENTS:

 

  • Online training as needed

.

PHYSICAL DEMANDS:

 

  • None

 

PHYSICAL PROTECTIVE EQUIPMENT:

 

  • None

 

WORK ENVIRONMENT:

 

  • Usual office working conditions

EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


Nearest Major Market: Chicago

Job Segment: Social Media, Advertising, SEM, Data Analyst, SEO, Marketing, Data

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