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Paid Search Lead

Date: May 18, 2021

Location: Gurnee, IL, US, 60087

Company: EBSCO Industries Inc

At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Up Desk Store brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.

GENERAL PURPOSE:

 

The Paid Search Lead role is to strategize, implement, optimize, and monitor PPC campaigns to exceed the brand goals. The ideal team member will have experience running and optimizing as well as a passion and drive to analyze data and develop solutions to improve campaign results. You must be hands-on, detail-oriented and data-driven.

 

The primary responsibility of this role is to execute SEM strategies for our website. This includes the planning, creating, optimizing, and analyzing paid media campaigns across all channels. The paid media specialist will also be responsible for writing text ads & shopping ads, planning display advertising, and remarketing efforts. This position should be looking for new opportunities to advertise and exponentially grow the business. This requires independent thinking, ability to manage their day to day responsibilities without direction, and initiative.

 

ESSENTIAL DUTIES AND Responsibilities:

 

  • Create and optimize effective paid advertising campaigns across a variety of channels such as Google, Bing, Amazon, Social Media platforms and other ad networks
  • Manage ad campaigns to key business KPIs
  • Add and update your tags for conversion tracking, site analytics, remarketing, and more
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
  • Monitor budget and adjust bids to gain better ROI and reach goals
  • Track KPIs to assess performance and pinpoint issues
  • Plan, manage, analyze A/B testing for paid search campaigns
  • Maintain and update product data feeds and shops
  • Conduct keyword research and selection for pay-per-click campaigns and SEO projects
  • Share keyword selections and audience targeting
  • Seek out and initiate new opportunities to grow advertising ie: new ad channels, new ad types, new partners, etc.
  • Stay up to date with PPC best practices, keyword research tools, and industry research
  • Manages their own daily priorities and responsibilities to meet deadlines, company priorities and perform duties independently throughout the day

 

 

OTHER DUTIES AND RESPONSIBILITIES:

 

  • Special projects as assigned, may include coordinating kiosks, public relations, and other tasks as needed

 

 

 

 

SKILLS AND ABILITIES REQUIRED:

  • Skilled at managing product advertising to meet or exceed goals across channels including Google, Bing, Amazon, Facebook etc.
  • Experience with ad automation tools such as Kenshoo
  • Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
  • Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
  • Demonstrated expertise using data, analytics and metrics to measure performance and determine improvements
  • Independent work on a day-to-day basis, without supervision or direction
  • Hands-on
  • Problem solver
  • Ability to multi task
  • Positive, can do attitude

 

 

EDUCATION AND EXPERIENCE REQUIRED:

 

  • Work History Requirements:
    • 5-7 years of experience managing paid ad campaigns on Google, Bing, Amazon and Facebook
  • Education Requirements:
    • Bachelor’s Degree

 

Computer equipment and level of software requirements:

 

  • Marketing technology experience: Google Ads, Google Analytics, Google Tag Manager and Facebook Ads Manager
  • Experience with ad automation tools such as Kenshoo
  • Microsoft Office Suite – especially strong Excel
  • HTML – beginner

 

Specific Knowledge, licenses, certifications REQUIRED:

 

  • Google Ads Certification preferred

 

SUPERVISORY RESPONSIBILITIES:

 

  • None

 

TRAINING REQUIREMENTS:

 

  • None

.

PHYSICAL DEMANDS:

 

  • Ability to lift 20 pound products

 

PHYSICAL PROTECTIVE EQUIPMENT:

 

  • None

 

 

WORK ENVIRONMENT:

 

  • Usual office working conditions, occasional business travel to attend conferences, meetings, events or training (less than 5%).

EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


Nearest Major Market: Chicago

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