Share this Job

Digital Marketing Specialist

Date:  Nov 12, 2022
Location: 

Gurnee, IL, US, 60031

Onsite or Remote:  Hybrid
Company Name:  Luxor

At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Up Desk Store brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.

GENERAL PURPOSE:

 

The Digital Marketing Specialitst is responsible for developing, implementing, and tracking digital marketing campaigns and activities that promote Luxor’s brand and products through the use of email, social media, website pages, online product listings, SEO, blogs, and other initiatives in support of new business and customer sales goals.

 

This position will work cross-departmentally with the Luxor Sales team to ideate, develop, and finalize the strategy for marketing activities to drive increased sales.  The position will then execute these strategies, including the setup and management of emails, build-out and continuous improvement of logic flows, and drip campaigns using Salesforce’s Pardot marketing automation platform to generate leads and drive engagement.

 

 

ESSENTIAL DUTIES AND Responsibilities:

 

  • Drives the achievement of annual sales targets for Luxor Workspaces through marketing strategy & execution; drive measurable demand outcomes/results through increased contacts, leads and pipelines to support sales teams.
  • Manages the email marketing automation platform (Pardot), and integrations with our Salesforce platform.
  • Sets strategy for and manages email marketing campaigns and nurture programs; includes ideation, collaborative planning with sales, targeting, designing, executing, and reporting results.
  • Increase email success metrics such as open and click-through rates by implementing testing methodologies.
  • Analyze digital campaign results, identify areas of improvement, and recommend solutions to increase performance.
  • Setup, launch, and analyze social media campaigns to build brand awareness with a focus on growing traffic.
  • Assist in writing and editing content for email distribution and other digital media projects
  • Assist in designing layouts of landing pages and photos for email campaigns
  • Keep up to date on email marketing, social and digital media trends, best practices and monitor competitor initiatives in the space

 


OTHER DUTIES AND RESPONSIBILITIES:

  • Special projects as assigned
  • Assemble product samples and/or help with photo shoots as required
  • Assist with preparation for trade shows and attend national trade shows as required
     

SKILLS AND ABILITIES REQUIRED:

  • Minimum 3-4 years of eCommerce Marketing experience, must include email campaigns and hands-on product listing experience
  • Excellent written and verbal communication skills with ability to interact with customers
  • Proficient with creating and editing content using the Adobe Creative Cloud suite of apps, especially Photoshop, Illustrator, and InDesign
  • Experience prioritizing collaborative Marketing/Sales projects in a fast paced, growth environment
  • Demonstrated proactive, positive attitude, and an eagerness to learn and contribute to the performance of the team

 

EDUCATION AND EXPERIENCE REQUIRED:

  • Work History Requirements
    • Minimum 3-4 years of digital online marketing experience
    • Minimum 1 year of email experience with use of email campaign magement tools, knowledge of Pardot a plus
    • Expriece with a CRM system, Salesforce experience a plus
  • Education Requirements
    • Bachelor’s degree or equavialent work experience

 

Computer equipment and level of software requirements:

  • Proficient in Microsoft Office Suite applications
  • Intermediate Adobe Creative Cloud suite of apps, especially Photoshop, Illustrator, and InDesign. Basic knowledge of HTML and CSS is a plus

 

Specific Knowledge, licenses, certifications REQUIRED:

  • None

 

SUPERVISORY RESPONSIBILITIES:

  • None

 

TRAINING REQUIREMENTS:

  • General workplace safety

 

PHYSICAL DEMANDS:

  • None

 

PHYSICAL PROTECTIVE EQUIPMENT:

  • None

 

WORK ENVIRONMENT:

 

  • Usual office working conditions

 

 

 

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other

job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

 

To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. The requirements listed in this document are the essential levels of knowledge, skills, or abilities.

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


Nearest Major Market: Chicago

Job Segment: Cloud, Testing, Interactive Marketing, Online Marketing, SEO, Technology, Marketing