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Senior Creative Manager

Date: Feb 3, 2021

Location: Fairfax, VA, US, 53142-7939

Company: EBSCO Industries Inc

At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Steady brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.

GENERAL PURPOSE:

 

Stand Steady believes in the power of creativity as a competitive advantage to building our business and our brands. The Stand Steady Senior Creative Manager is responsible for managing, evolving, and expanding the Creative Department to support the ever-growing multiple brands; Stand Steady, SideTrak, Tubstr, Line Leader, and others. This position drives the overall strategic and creative vision of the department, by directing and mentoring a team of design professionals. The role of the Creative Department is to create establish, execute, and maintain high quality brand standards across marketing collateral, content, photography, videos, and website material to increase sales volume, and elevate consumer experience.

 

The Senior Creative Manager’s primary responsibilities include leading all conceptual design development, delegating and providing creative direction that aligns with branding and objectives for new and existing products across different portfolios, and overseeing execution of print and digital work. Work may include managing multiple creative team members, supervising projects for several brands simultaneously, and ensuring processes are run efficiently throughout the department. Senior Creative Manager must be an independent thinker with the ability to manage day to day responsibilities without direction. An amazing opportunity for a smart, fast, innovative leader!

 

ESSENTIAL DUTIES AND Responsibilities:

 

  • Manage the Creative Department
    • Ensure Creative Department is well staffed with top performers
      • Hire, manage, and train Creative Department (creative assistants, graphic designers, photo editors, photographers, models, freelancers, interns etc.)
    • Oversee team in order to fulfill businesses needs and meet deadlines
      • Set goals and clear expectations, delegate responsibilities, maintain accountability, foster a collaborative work environment, and provide thoughtful-oriented feedback
      • Problem solve if deadlines can not be met with current resources
    • Establish performance KPIs for team members, freelancers, and vendors to meet to be successful
    • Develop and improve team knowledge, skillsets, and capabilities
    • Provide regular opportunities for professional development and growth to team
    • Coach and mentor direct and indirect reports by providing guidance, appropriate training, role clarity, and motivation that enable their success and establish a positive working environment
    • Implement internal processes to streamline workflow
    • Anticipate problems that may impede a project from completing on time and implement solutions
    • Manage logistics, preparation, and execution of all creative content from concept to completion (print and digital)
      • Photo shoots
      • Product listings images & videos
      • Product collateral: directions and product assembly
      • Box packaging and sticker design
      • Website and ad content
    • Oversee responsiveness of the team to inquiries and requests. Review work, provide feedback, and hold staff accountable for meeting service level expectations
    • Conduct quality employee performance reviews to evaluate performance to ensure the requirements of Luxor/Stand Steady are met, and that high performers are challenged with additional responsibility
    • Oversee timelines and budgets
    • Establish metrics (KPIs) for operational processes and initiatives; develop data presentation format and report to manager

 

  • Develop creative strategies and brand identities
    • Collaborate closely with key internal stakeholders to brainstorm innovative ideas, fulfill marketing needs across the company
    • Translate marketing objectives into clear creative strategies and high quality content
    • Ensure visual communication and brand standards are met, by analyzing competitors and researching market trends
      • Ensure that the brand visuals are consistent across various marketing channels and embody a consumer-centric mentality
    • Continuously update existing product content, outdated collateral, and under-optimized ecommerce product listings
    • Translate market data and consumer insights, in monthly profitability meetings, to assess effectiveness of creative decisions
      • Make informed strategies that result in quantitative sales and target conversion rates
    • Track creative content and perform A/B tests to increase sales volume

 

 

OTHER DUTIES AND RESPONSIBILITIES:

  • Interact and collaborate with Customer Service, New Product Development, Operations, and Marketing Departments for both SideTrak and Stand Steady
    • Assist with other departments and functions as required
  • Special projects as needed
  • Occasional travel for conferences and tradeshows

 

SKILLS AND ABILITIES REQUIRED:

 

  • Excellent communication skills, both oral and written
  • Recent hands-on experience with design, photo editing, and web best practices
  • Problem solver
  • Leadership
  • Project management
  • Keen attention to detail
  • Ability to multitask
  • Positive can-do attitude

 

EDUCATION AND EXPERIENCE REQUIRED:

 

  • Work History Requirements:
    • Managing a range of creative positions i.e. graphic designers, photo editors, and UX/UI designers 4+ years
    • Photography 10+ years
    • Photoshop 10+ years

 

  • Preferred Requirements:
    • Video Editing

 

  • Education Requirements:
    • Bachelor’s degree
    • Experience can be substituted for education

 

Computer equipment and level of software requirements:

 

  • Photoshop - Expert
  • Photography – Expert
  • Illustrator – Expert
  • InDesign – Intermediate
  • Premiere Pro – Preferred
  • After Effects -- Preferred

 

 

Specific Knowledge, licenses, certifications REQUIRED:

 

  • None

 

SUPERVISORY RESPONSIBILITES:

 

  • Creative Manager
  • Creative Assistant
  • Graphic Designer
  • Creative Intern
  • Freelance Assistants

 

 

TRAINING REQUIREMENTS:

 

  • None

.

PHYSICAL DEMANDS:

 

  • Ability to lift 30 pounds

 

PHYSICAL PROTECTIVE EQUIPMENT:

 

  • None

 

WORK ENVIRONMENT:

 

  • Usual office working conditions
  • Some travel required

EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


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