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Paid Media Social Specialist

Date:  Apr 20, 2022
Location: 

Fairfax, VA, US, 22031

Onsite or Remote:  Hybrid
Company Name:  Stand Steady Company

At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Steady brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.

GENERAL PURPOSE:

 

The Paid Media Social Specialist role is an exciting opportunity to build an incredible ecommerce brand with vision and high growth. Paid Media Social Specialist will support paid media team in accomplishing our ambitious growth plans. Specifically, they will implement, optimize, and monitor paid advertising campaigns to exceed the brand goals on social ad channels.

 

Paid Media Social Specialist’s primary responsibility supporting the team includes planning, creating, optimizing, and analyzing paid media campaigns across social ad channels. The Paid Media Social Specialist will also be responsible for writing text ads. This position should be looking for new opportunities to advertise and exponentially grow the business. This position does not include organic posting on social media. Requires an analytical, detail-oriented individual who is deadline driven and able to stay organized while multitasking. An amazing opportunity for a smart, driven, fast self-starter!

 

Here at Stand Steady, we're a group of innovators on a mission to change people’s workday for the better, whether at the office, in the classroom, out of a warehouse, or even your own living room. We're passionate about addressing the challenges of a modern workplace because we know every workspace is unique – just like you! 

 

At our headquarters, in Fairfax, VA, we know what it takes to build a better workspace because we use our products every day. At our office, we embody the character of a startup: nimble, creative, hard-working, and performance driven. Our team is our most valued asset. We are constantly looking for motivated and qualified individuals to join us.

 

 

ESSENTIAL DUTIES AND Responsibilities:

 

  • Create paid advertising campaigns for across a variety of placements across social channels including: Facebook/Instagram, LinkedIn, TikTok, Twitter, etc.
  • Optimize paid ads to business determined targets.
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
  • Conduct audience/keyword research and selection for campaigns.
  • Submit social support tickets.
  • Compile data into reports to provide team with efficiencies.
  • Plan, manage, analyze A/B testing for campaigns.
  • Testing and optimizing creative for each social channel.
  • Execute / Implement new Skai automations.
  • Input Skai dimensions and run audits
  • Seek out and initiate new opportunities to grow advertising ie: new ad channels, new ad types, new partners, etc.
  • Learn and stay up-to-date with PPC best practices, keyword research tools, and industry research.
  • Manages their own daily priorities and responsibilities to meet deadlines, company priorities and perform duties independently throughout the day.

 

OTHER DUTIES AND RESPONSIBILITIES:

 

  • Special projects as assigned
  • Coordinating and collaborating with content and creative teams

 

SKILLS AND ABILITIES REQUIRED:

  • Skilled at managing product advertising to meet or exceed goals across channels including Google, Facebook, etc.
  • Demonstrated experience using data, analytics and metrics to measure performance and determine improvements
  • Strong attention to detail
  • Innovative thinking
  • Critical thinking
  • Creative problem solver
  • Ability to multi task
  • Positive, can do attitude
  • Independent work on a day-to-day basis, without supervision or direction
  • Knowledge of AR, VR, & HTML5 Ad Formats would be a bonus

 

 

EDUCATION AND EXPERIENCE REQUIRED:

 

  • Work History Requirements:
    • Minimum 3-5 year experience managing paid ad campaigns on Facebook, Twitter, TikTok, and/or LinkedIn.
    • eCommerce experience preferred
  • Education Requirements:
    • Bachelors Degree

 

Computer equipment and level of software requirements:

 

  • Marketing technology experience:
    • Facebook Ads Manager
    • Facebook Commerce Manager
    • LinkedIn Ads
    • Google Analytics
  • Microsoft Office Suite – especially strong Excel
  • Shopify experience would be a bonus

 

Specific Knowledge, licenses, certifications REQUIRED:

 

  • Facebook ads certification preferred

 

SUPERVISORY RESPONSIBILITIES:

 

  • None

 

TRAINING REQUIREMENTS:

 

  • None

.

PHYSICAL DEMANDS:

 

  • None

 

PHYSICAL PROTECTIVE EQUIPMENT:

 

  • None

 

 

WORK ENVIRONMENT:

 

  • Usual office working conditions, occasional business travel to attend conferences, meetings, events or training (less than 5%).

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


Nearest Major Market: Washington DC

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