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Digital Marketing Specialist

Date: Aug 13, 2019

Location: Fairfax, VA, US, 22031

Company: EBSCO Industries Inc

At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Steady brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.

GENERAL PURPOSE:

 

Stand Steady is proud to design and sell game-changing products for work productivity. This is an exceptional opportunity to be part of the small, tight knit web team for our multi-million dollar product lines.

 

The Digital Marketing Specialist is responsible for the SEO and SEM for our multiple websites. This includes creating, analyzing and optimizing the websites, landing pages, and ads. The ideal candidate will possess a love of online advertising and an aptitude for design. Your opinions matter, your ideas will be put into action, and you’ll be making a meaningful impact on our growing business from week one. An amazing opportunity for a smart, fast, self starter!

 

ESSENTIAL DUTIES AND Responsibilities:

 

Website Management

  • Design and optimize landing pages for quality score and conversion rate
  • Create and implement plans to improve conversion rates through changes to website text, layout, landing pages, etc.
  • Produce graphic designs, including infographics, for the website pages and banners
  • Plan, manage, and analyze A/B testing
  • Produce weekly, monthly and on demand reports
  • Monitor testing results, analyze key metrics, and optimize bounce rates and conversion rates

 

Ad Management

  • Conduct keyword research for pay-per-click campaigns and SEO projects
  • Write attractive and concise copy for our products and ads
  • Build and manage ads on Google, Bing, Facebook, Pinterest, LinkedIn, Twitter, and other platforms
  • Produce weekly, monthly and on demand reports
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
  • Plan, manage, and analyze A/B testing
  • Pinpoint issues in the KPIs and create plans to improve the metrics

 

 

  • Keep abreast of PPC and SEM trends
     

OTHER DUTIES AND RESPONSIBILITIES:

 

  • Research and implement new Shopify apps to improve revenue, increase conversion rates, improve the customer experience, and / or reduce manual work
  • Use graphic design expertise to help out the Creative team as needed
  • Assist Creative and Marketing teams as needed

 

SKILLS AND ABILITIES REQUIRED:
 

  • Illustrator or Photoshop experience
  • Knowledge of SEO and digital marketing concepts
  • Strong analytical thinking skills
  • Excellent communication, verbal and written
  • Ability to work independently and within a team environment
  • Ability to keep up and thrive in a fast-paced environment
  • Shopify or similar eCommerce platform experience is a plus

 

EDUCATION AND EXPERIENCE REQUIRED:

 

  • Work History Requirements:
    • 0-2 years, including paid search and SEO experience
  • Education Requirements:
    • Bachelr’s degree required

 

Computer equipment and level of software requirements:

 

  • Microsoft Office Suite - intermediate
  • Illustrator or Photoshop - intermediate

 

Specific Knowledge, licenses, certifications REQUIRED:

 

  • Internet

 

SUPERVISORY RESPONSIBILITIES:

 

  • None

 

 

 

 

TRAINING REQUIREMENTS:

 

  • Online training as needed

.

PHYSICAL DEMANDS:

 

  • None

 

PHYSICAL PROTECTIVE EQUIPMENT:

 

  • None

 

WORK ENVIRONMENT:

 

  • Usual office working conditions

EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


Nearest Major Market: Washington DC

Job Segment: Social Media, Advertising, Testing, SEM, Marketing, Technology

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