Share this Job

Digital Marketing Associate

Date: May 16, 2019

Location: Fairfax, VA, US, 22031

Company: EBSCO Industries Inc

At Luxor, we create an innovative and forward thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the commercial, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Up Desk Store brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment.

GENERAL PURPOSE:

 

The Digital Marketing Associate’s role is to perform daily activities to support the Online Marketing Manager in executing strategies and running the eCommerce websites.

 

The Digital Marketing Associate’s primary responsibility is to support the Online Marketing Manager in executing SEO and SEM strategies for our multiple websites. This includes the planning, creating, optimizing and analyzing search campaigns, writing text ads, shopping ads, display advertising, and remarketing, manage blog content, and produce email marketing campaigns. This position requires independent thinking, ability to manage their day to day responsibilities without direction, and initiative. An amazing opportunity for a smart, fast self starter!

 

ESSENTIAL DUTIES AND Responsibilities:

 

  • Manage Stand Steady’s subdomain websites: Review SEO insights to optimize website performance for better search engine ranking. Research competitors, web development principles, and user experience metrics (bounce rate, conversions, etc.). Build site pages and implement programs and applications to drive website revenue.
  • Build and manage ad campaigns to key business KPIs on Google, Bing, Facebook, and other platforms
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
  • Plan, manage, analyze A/B testing for SEO and SEM
  • Conduct keyword research and selection for pay-per-click campaigns and SEO projects
  • Write attractive and concise copy
  • Manage blog: producing content, researching competitors, setting deadlines, sourcing content, producing necessary creative material.
  • Produce email marketing campaigns and manage subscription list, planning and executing scheduled campaigns and automations. Makes changes based on competitor research and user metrics (open rate, click rate, conversions).
  • Manages their own daily priorities and responsibilities to meet deadlines, company priorities and perform duties independently throughout the day

 

OTHER DUTIES AND RESPONSIBILITIES:

  • Special projects as assigned, may include coordinating kiosks, public relations, and other tasks as needed

 

 

SKILLS AND ABILITIES REQUIRED:

 

  • Independent work on a day to day basis, without supervision or direction
  • Problem solver
  • Ability to multi task
  • Positive, can do attitude
  • Experience with Photoshop and Illustrator

 

 

EDUCATION AND EXPERIENCE REQUIRED:

 

  • Work History Requirements:
    • 1 year website management OR ecommerce OR design

 

  • Education Requirements:
    • Bachelor’s Degree
       

 

Computer equipment and level of software requirements:

 

  • Photoshop – beginner
  • Illustrator – beginner
  • HTML – beginner

 

Specific Knowledge, licenses, certifications REQUIRED:

 

  • None

 

SUPERVISORY RESPONSIBILITIES:

 

  • None

 

TRAINING REQUIREMENTS:

 

  • None

.

PHYSICAL DEMANDS:

 

  • Ability to lift 40 pound products

 

PHYSICAL PROTECTIVE EQUIPMENT:

 

  • None

 

WORK ENVIRONMENT:

 

  • Usual office working conditions

EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


Nearest Major Market: Washington DC

Job Segment: Developer, Social Media, Testing, Advertising, Marketing, Technology

Find similar jobs: