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Lead/Demand Generation Marketing Specialist

Date:  Sep 13, 2022

remote, NC, US, remote

Onsite or Remote:  Remote
Company Name:  EBSCO Industries

EBSCO Information Services (EIS) provides a complete and optimized research solution comprised of e-journals, e-books, and research databases - all combined with the most powerful discovery service to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EIS employs more than 2,700 people worldwide, most now working hybrid or remotely. We are the leader in our field due to our cutting-edge technology, forward-thinking philosophy, and outstanding team. EIS is a company that will motivate you, inspire you, and allow you to grow. Our mission is to transform lives by providing relevant and reliable information when, where, and how people need it. We are looking for bright and creative individuals whose unique differences will allow us to achieve this inclusive mission around the world.

Lead/Demand Generation Marketing Specialist--Remote


At NoveList, we believe that books and libraries have the power to transform lives, and for more than a quarter century, we have been providing solutions for libraries that enable them to share the joy of reading and to engage their communities.

The person who joins our team in this position will play an integral role in developing and implementing strategies to increase the sales of NoveList products and drive business growth. Your mission will be to ensure that every library considers NoveList to be the definitive expert source of reading recommendations, collection development, promotional materials, and professional development training.


This is a full-time position. While NoveList’s headquarters are in Durham, NC, this person may work remotely from anywhere. The person who fills this role will be a member of the Engagement and Marketing team which plays a valuable role in the success of NoveList products. You’ll report to the Manager of Engagement and Marketing.


If you love developing creative, engaging marketing campaigns that speak to customers' needs and wants, enjoy digging into data to uncover trends and opportunities, and are a fan of libraries, we want you to apply.


What you’ll do

· Create, send, and track the effectiveness of email campaigns for all NoveList products using Marketo and LibraryAware.

· Create, deploy, and track the effectiveness of tactics on the NoveList website including page banners, landing pages, and pop-up lead gen forms.

· Create and deploy cross-selling and up-selling opportunities for all NoveList products.

· Produce and manage webinars that build brand awareness and drive customer leads and sales.

· Work closely with Customer Growth to create sales collateral.

· Keep informed about buyer problems, customer preferences, and decisions that will help us target the right customers, create better messaging, and structure marketing campaigns.

· Collaborate across teams to ensure alignment with other departments including Technical Support, Product Management, Book Discovery, and Technology, as well as EBSCO corporate.

· Demonstrate how your work helps NoveList achieve its business objectives and key results.


We'd love to hear from you if you:

· are customer-focused

· think strategically

· pay attention to details

· are motivated by a deadline

· can manage several projects simultaneously

· are at ease working independently or as part of a team

· are results-minded

· have a track record of trying and learning new things

· can write engaging copy that speaks to customer needs and wants

· are comfortable making presentations


Knowledge and expertise that matter for this role

· Bachelor’s degree or similar education in marketing, communications, education, or related field

· 2+ years working in marketing, public relations, or a related field

· 1+ years experience creating email marketing campaigns with measurable goals and results

· 1+ years experience writing engaging, customer-focused marketing copy for tactics like flyers, blogs, email, and websites

· Proficiency with Microsoft Office programs (Word, Excel, PowerPoint, Publisher, SharePoint and the Adobe suite of products (Marketo preferred)


What will set you apart from the rest

· Demonstrated ability to think strategically and proactively to do what needs to be done.

· Experience with a library, publisher, or library-focused organization as an employee or volunteer

· Experience with NoveList or EBSCO products and services

· Experience with Marketo, Workfront, and/or Asana

· Graphic design experience

· Experience producing and managing webinars or online events

· Experience in video creation and editing (using Camtasia, Vimeo, YouTube, or similar)

· Outstanding written and verbal communication skills

· Exceptional presentation ability

· Excellent organizational and project management skills, able to keep multiple projects with varying timelines on schedule

· Team player with a positive attitude, eager to learn, and adaptive to the needs and demands of the business.

· The ability to look beyond what has always been done to seek alternatives.


Why you’ll want to work with us

We offer a flexible work schedule and the ability to work remotely. Through EBSCO you’ll get really great benefits, including paid maternity and parental leave, robust health, dental, and vision insurance, tuition reimbursement, retirement savings, scholarship opportunities for dependent children, and more.


Ready to apply? Upload your resume, a cover letter, and two or more examples of work that will relate to this role. Those examples might be blog posts, marketing emails, videos you’ve edited, presentations, infographics, or brochures... the tactics are up to you. Show us you have the creative and customer-focused mindset that would make you a perfect match for this role.


Target Annual Salary Range: $52,750.00 - $75,355.00. The actual salary offer will carefully consider a wide range of factors including your skills, qualifications, education, training, and experience, as well as the position’s work location. EBSCO provides a generous benefits program including medical, dental, vision, life and disability insurance, flexible spending accounts, a retirement savings plan, paid parental leave, holidays and paid time off (PTO), as well as tuition reimbursement. View more about EBSCO’s benefits here:

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

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