Product Marketing Manager, EBSCO Learning

EBSCO Information Services (EIS) provides a complete and optimized research solution comprised of e-journals, e-books, and research databases - all combined with the most powerful discovery service to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EIS employs more than 2,700 people worldwide, most now working hybrid or remotely. We are the leader in our field due to our cutting-edge technology, forward-thinking philosophy, and outstanding team. EIS is a company that will motivate you, inspire you, and allow you to grow. Our mission is to transform lives by providing relevant and reliable information when, where, and how people need it. We are looking for bright and creative individuals whose unique differences will allow us to achieve this inclusive mission around the world.

Overview

EBSCO Learning is looking for an experienced marketer to help grow the EBSCO Learning business. The Product Marketing Manager develops and directs marketing programs for products focused on skills development and learning targeted to businesses, governments, federal and state workforce development programs, and other institutions. The Product Marketing Manager works collaboratively under the direction of the leadership of EBSCO Learning to develop and implement marketing programs which increase awareness of EBSCO Learning and generate sales leads.

EBSCO Learning

EBSCO Learning’s mission is to advance lifelong learning and professional development.  We provide online products and services that develop practical skills and increase knowledge, empowering individuals and organizations to achieve their goals.  EBSCO Learning is a new business group within EBSCO Information Services (EIS), a $2 billion information services company, and a leader it its field.  Our products are sold worldwide to companies, governments, educational institutions as well as direct-to-consumer.

Primary Responsibilities

• Works closely with the SVP/GM of EBSCO Learning and other leadership on the development of marketing strategies and priorities.
• Develops, executes and measures strategic marketing programs for a portfolio of skills development and learning products to build awareness, drive lead generation and sales, support product adoption and renewals and inform purchasing decisions.
• Establishes marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development, to manage a product or product category's life cycle.
• Coordinates and implements the planning and execution of the marketing programs with many internal and external stakeholders.
• Prepares and coordinates product introductions and updates. 
• Brainstorms strategies to further increase brand awareness and lead generation in target markets.
• Has knowledge of marketing best practices; is aware of and studies competition and the factors that differentiates competitors in the market. 
• Creates engaging content for email campaigns, newsletters, blog posts, and other communications materials.
• Produces marketing collateral including “at-a-glance” sheets, flyers, infographics and other materials as needed.
• Creates and updates presentations and other materials as determined outlining product vision, technical direction, features, functionality, and workflows.
• Tracks and communicates marketing plans and results of marketing campaigns to EBSCO Learning leadership.
• Ensures ongoing customer outreach and education through newsletters, webinars, and other means as determined.
• Plans and executes webinars in coordination with external and internal stakeholders.
• Measures and analyzes results from programs and uses that knowledge to drive improved results.
• Writes copy for any/all applicable marketing materials and campaigns with assistance/coordination other EBSCO Learning team members as needed.  
• Works closely with the PR and social media team to develop an effective social media strategy and drive social engagement.
• Works with channel managers for graphic design, web development, search engine marketing, and conventions & events to create effective multi-channel Marketing efforts.
• Supports the EBSCO Learning Sales team with any/all applicable Marketing materials.
• Supports the implementation team with any/all materials needed to increase end user engagement.
• Work directly with key partners as needed to optimize outreach and market engagement.

Required Qualifications

• Bachelor’s Degree in marketing or a related field (advanced degree preferred).
• 5+ years experience in marketing.
• 5+ years experience in managing complex, deadline driven marketing projects.
• Experience with key marketing tools in the areas of email marketing, social media, SEO, lead enrichment tools, and graphic creation.
• B2B marketing experience required.
• Experience in product launches, retention marketing and brand awareness campaigns.

• Experience with SEM, social media, 1:1 marketing via marketing automation and other modern and traditional marketing approaches.
• Strong planning and rigorous project management skills, and the ability to effectively manage multiple projects, prioritize, be detail-oriented.
• Excellent writing and presentation skills (native-equivalent fluency in speaking and writing English required).

  Preferred Qualifications:

• Experience in the areas of skills development, education, EdTech, corporate learning a plus.
• Direct-To-Consumer (DTC) marketing experience a plus.
• A team player who works well across groups and departments – an excellent collaborator.

Target Annual Compensation Range: $90,770 - $129,670. The actual salary offer will carefully consider a wide range of factors including your skills, qualifications, education, training, and experience, as well as the position’s work location. EBSCO provides a generous benefits program including medical, dental, vision, life and disability insurance, flexible spending accounts, a retirement savings plan, paid parental leave, holidays and paid time off (PTO). View more about EBSCO’s benefits here: https://www.ebsco.com/about/benefits

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.