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Marketing Coordinator - Latin America

Date:  Aug 21, 2021
Location: 

Remote, MEX, MX, 00810

Company Name:  EBSCO Information Services

EBSCO Information Services (EIS) provides a complete and optimized research solution comprised of e-journals, e-books, and research databases — all combined with the most powerful discovery service to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EIS employs more than 3,300 people worldwide. We are the leader in our field due to our cutting-edge technology, forward-thinking philosophy, and top-notch workforce. EIS, a division of EBSCO Industries Inc., based in Birmingham, AL, is ranked in the top 200 of the nation’s largest, privately held corporations according to Forbes magazine. EBSCO is a company that seeks to motivate, to inspire, and to provide growth opportunities to its employees. If you are looking to join a team like ours, we encourage you to explore our unique opportunities.

Basic Function:

In this role, the Market Coordinator for Mexico and the Caribbean will work closely with sales and marketing team to effectively position EBSCO in the territory through multiple channels.

The marketing coordinator will create a consistent marketing approach, support the needs of sales, and support conferences for the territory.  He/she will work across multiple areas of the business to help drive sales by assisting in the development of compelling product positioning, creative messaging and innovative marketing strategies.

 

Essential Functions:

The marketing coordinator will plan and execute campaigns utilizing a variety of channels and tactics as appropriate for the region. Specifically, the marketing manager will:

  • Create fiscal year marketing plan and quarterly tactical plans aligned with all Latin America territory that drive lead generation, product adoption and renewals, and influence purchasing decisions of EBSCO products
  • Assist in development of messaging and product positioning based on understanding the needs of the Mexico and the Caribbean market
  • Draft and/or localize marketing content including blog posts, newsletters, infographics, flyers, web copy, emails, and sales collateral to drive demand and awareness of EBSCO’s product lines
  • Coordinate the planning and execution of marketing programs with internal and external stakeholders
  • Work with social media team to develop an effective social media strategy and drive social engagement
  • Liaise with sales to determine key market influencers in Mexico and the Caribbean for content distribution 
  • Facilitate ongoing communication/coordination with sales team
  • Create customer engagement materials such as posters, user guides, infographics and HTML for customers to send emails to end users for major product lines
  • Oversee and organize participation at conference, including workshops, meetups and panel discussions
  • Manage and execute webinars in coordination with external and internal stakeholders
  • Secure speaking opportunities at conferences, on panels and other sales driven events
  • Analyze the effectiveness of marketing campaigns to adjust and improve approaches
  • Maintain, update, and continuously enhance the Spanish website
  • Translation of marketing material as needed
  • Work on other projects as needed / directed by marketing management

Required Qualifications:

  • Must be based in Mexico
  • Bachelors candidate or degree in marketing, business, communications major
  • Native speaker fluency in Spanish
  • Proficient knowledge of the English language in speech and writing
  • Sound knowledge of Microsoft office, graphic design programs a plus (InDesign, Illustrator, etc.)
  • Positive attitude and team player
  • Travel 10%
  • Strong interpersonal and teamwork abilities
  • Excellent organization skills


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