Marketing Coordinator, Latin America

EBSCO International is the international operations group of EBSCO Information Services (EIS).  EIS provides a complete and optimized research solution comprised of e-journals, e-books, and research databases - all combined with the most powerful discovery service to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, Massachusetts, USA, EIS employs more than 2,700 people worldwide. We are the leader in our field due to our cutting-edge technology, forward-thinking philosophy, and outstanding team.  EIS is a company that will motivate you, inspire you, and allow you to grow. Our mission is to transform lives by providing relevant and reliable information when, where, and how people need it. We are looking for bright and creative individuals whose unique differences will allow us to achieve this inclusive mission around the world.

In this role, the Marketing Coordinator for Latin America will work closely with the Sales and Marketing team to effectively position EBSCO in the territory through multiple channels.

The marketing coordinator will create a consistent marketing approach, support the needs of sales, and support conferences for the territory.  He/she will work across multiple areas of the business to help drive sales by assisting in the development of compelling product positioning, creative messaging and innovative marketing strategies.

Essential Functions

The marketing coordinator will plan and execute campaigns utilizing a variety of channels and tactics as appropriate for the region. Specifically, the marketing coordinator will:

• Work with Marketing team for Latin America to create fiscal year marketing plan and 6-month tactical plans aligned with the territory that drive lead generation, product adoption and renewals, and influence purchasing decisions of EBSCO products.
• Assist in development of messaging and product positioning based on understanding the needs of the territory.
• Draft and/or localize marketing content including blog posts, newsletters, infographics, flyers, web copy, emails, and sales collateral to drive demand and awareness of EBSCO’s product lines.
• Work with social media team to develop an effective social media strategy and drive social engagement.
• Facilitate ongoing communication/coordination with sales team.
• Create customer engagement materials such as posters, user guides, infographics and HTML for customers to send emails to end users for major product lines.
• Coordinate participation at conferences and events, including workshops, open days and panel discussions.
• Maintain, update, and continuously enhance the Spanish website.
• Translation of marketing material as needed.
• Work on other projects as needed / directed by marketing management.

Required Qualifications

• Based in Peru

• Bachelor's degree in marketing, business, or communications
• Native speaker fluency in Spanish
• Proficient knowledge of the English language in speech and writing
• Sound knowledge of Microsoft office, graphic design programs a plus (InDesign, Illustrator, etc.)
• Positive attitude and team player
• 10% travel required
• Strong interpersonal and teamwork abilities
• Excellent organization skills

Diversity, Equity, and Inclusion at EBSCO

We work hard to embrace diversity, equity, and inclusion and encourage everyone at EBSCO to bring their authentic selves to work every day.  We have a wide representation of employee resource groups.  To learn more, visit https://www.ebsco.com/about/diversity-equity-inclusion 

The EBSCO Way 

At EBSCO, our culture is defined by ten guiding principles. We put our customers first, and we're always looking for ways to innovate and improve. We make decisions based on facts, communicate openly, and hold ourselves accountable for results. Trust, respect, and care for each other are essential to how we work. Every day, our actions and teamwork shape who we are as a company. To learn more about our culture, visit https://www.ebsco.com/about/culture.