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Marketing Specialist

Date: Jan 7, 2021

Location: Ipswich, MA, US, 01938

Company: EBSCO Industries Inc

EBSCO Information Services (EIS) provides a complete and optimized research solution comprised of e-journals, e-books, and research databases — all combined with the most powerful discovery service to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EIS employs more than 3,300 people worldwide. We are the leader in our field due to our cutting-edge technology, forward-thinking philosophy, and top-notch workforce. EIS, a division of EBSCO Industries Inc., based in Birmingham, AL, is ranked in the top 200 of the nation’s largest, privately held corporations according to Forbes magazine. EBSCO is a company that will motivate you, inspire you, and allow you to grow. We are looking for the best. If you are too, we encourage you to explore our unique opportunities.


The Marketing Specialist II works closely with Sales, Marketing Management and departments across EBSCO to gather information, organize, compile and submit responses to requests for proposals (RFPs, RFIs and RFQs) from library customers and prospects across multiple markets and product lines (primarily Software as a Service products and/or Open Source Library Services Platform). Working as part of a successful team with established processes, the Marketing Coordinator will apply his or her skills as an information gatherer and writer to understand proposal requirements and craft tailored, winning responses.  The Marketing Coordinator supports post-RFP activities including assisting Sales Representatives with responses to follow-up questions, tracking the status of an opportunity and other tasks as needed.


The Marketing Coordinator may assist with a variety of non-RFP projects, such as copywriting, proofing and copyediting, web updates, etc., time permitting and as needed. 


Qualities that make a successful team member include positive attitude, willingness to learn and be part of a team, as well as strong project management, time management, technical, interpersonal, communication and problem-solving skills. 


Primary Responsibilities

  • Prepare, organize and complete responses to incoming RFPs, proposals and addenda as assigned.
  • Organize bid responses and maintain bid response files, including ensuring files are finalized for posting to centralized repositories.
  • Write technically-accurate, customer-focused bid responses (note, 75% of the role is research and writing based)
  • Work cross-functionally, providing final review and proofing to team members’ projects.
  • Work with sales management, technical support, product management as well as other internal departments to keep abreast of new developments and software features as they pertain to proposal/bid development.
  • Contribute to the update and maintenance of the teams’ repository of current information for use in RFPs.
  • Assist with marketing/communications tasks and projects, as requested.
  • Contribute and interact as a team player.


Required Qualifications

  • Bachelor's Degree (preferably in Library Sciences, English, Business, Marketing or Communications) and/or 2+ years’ experience working in a sales or marketing environment or comparable corporate environment with a proven record of successful communications and/or writing experience


Preferred Qualifications

  • Effective communicator (speaking and writing)
  • Ability to write persuasively
  • Skilled at researching and applying information
  • Industry knowledge and sales/marketing background considered a benefit
  • Proposal/bid writing experience within a corporate environment preferred
  • Very strong writing and grammar skills
  • Proficient in MS Word as well as Excel and Outlook
  • Knowledge and/or experience with Library information systems
  • Knowledge and/or experience with EBSCO SaaS solutions a plus

EBSCO Industries, an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.


Nearest Major Market: Boston

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