Director, Marketing Technologies & Web Development
Date: Sep 2, 2019
Location: Ipswich, MA, US, 01938
Company: EBSCO Industries Inc
EBSCO Information Services (EIS) provides a complete and optimized research solution comprised of e-journals, e-books, and research databases — all combined with the most powerful discovery service to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EIS employs more than 3,300 people worldwide. We are the leader in our field due to our cutting-edge technology, forward-thinking philosophy, and top-notch workforce. EIS, a division of EBSCO Industries Inc., based in Birmingham, AL, is ranked in the top 200 of the nation’s largest, privately held corporations according to Forbes magazine. EBSCO is a company that will motivate you, inspire you, and allow you to grow. We are looking for the best. If you are too, we encourage you to explore our unique opportunities.
Mission
Work directly for and with the Sr. Director, Marketing Digital Experience & Design in close collaboration with SVP of Marketing in directing marketing development team and overseeing all marketing development-related activity with strong focus on external marketing web sites. Play key role in the overarching goals of website creation and availability and directly support the development and enhancement of the architecture for all marketing websites as defined in outward facing goals. This role will collaborate with stakeholders to enhance and optimize the availability and usage of the Marketing technology suite.
Primary Responsibilities
-
Manage the development of new and existing Marketing websites for EBSCO
-
Along with the Senior Director, lead the overall direction and design of EBSCO websites in conjunction with Marketing management
-
Oversee a team of Drupal developers and ensure they follow processes, meet deadlines, and have the support needed to produce their best work
-
Work with the Senior Director to create and optimize a web process that runs efficiently and effectively given the department’s needs and goals
-
Direct research and implementation of new means of enhancing awareness of EIS’ products and services via the Web (search engine optimization, analytics, etc.)
-
Assist in strategic decisions to enhance EBSCO’s current web presence by utilizing additional marketing content to improve web pages (multi-purposing existing materials)
-
Oversee and execute additional marketing/technical/managerial tasks as directed by Marketing Management
-
Develop and maintain existing and new websites as needed, including those in local languages
-
Manage development on Marketo and Salesforce platforms
-
Overall Marketing technology strategy in relation to business needs to enable more efficient processes
Required Qualifications
-
3+ years of experience working with accessibility standards, techniques, cross-browser compatibility issues/workarounds, and W3C standards
-
6+ years of experience working within a marketing department; understanding marketing web strategies to reach desired goals and customers
-
3+ years of experience with search engine optimization (SEO) techniques
-
3+ years of experience working with and analyzing Google Analytics to measure effectiveness of web presence
-
3+ years managing developers
-
2+ years developing with Drupal
Preferred Qualifications
-
Exceptionally detail oriented and conscientious, with the wherewithal to work on hard deadlines and possess the ability to multi-task in order to manage projects and a team of developers
-
3+ Years of professional web development experience considered a benefit
-
8+ years of profession experience, particularly in marketing considered a benefit
-
Must be able to communicate effectively (Fluent in English—speaking and writing) with other employees and customers
EBSCO Industries, Inc.is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
Nearest Major Market: Boston
Job Segment:
Manager, Interactive Marketing, Online Marketing, Marketing Manager, Management, Marketing