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Digital Marketing Manager

Date:  Nov 2, 2022

Grimes, IA, US, 50111

Onsite or Remote:  Onsite
Company Name:  PRADCO Outdoor Brands

PRADCO Outdoor Brands (PRADCO) manufactures and markets major hunting and fishing brands and products. We are a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale, Code Blue, Texas Hunter Products and Whitetail Institute. PRADCO Fishing owns more than 20 brands including Bobby Garland, Booyah, Heddon, Lindy, Rebel, Thill, and YUM. For more information on PRADCO products, please visit our website at PRADCO team members participate in a selection of outstanding benefits, including: Profit Sharing Trust, Excellent Medical/Dental/Drug/Vision benefits, and many other benefits.


Position Overview:

If you live and breathe marketing and have a passion for fishing & outdoors in general, we want to speak to you! Here is the opportunity to partner with the world's largest privately held fishing and hunting company, PRADCO Outdoors Brands. 


Whisker Seeker Tackle is a PRADCO subsidiary under the umbrella of EBSCO Industries. PRADCO Fishing owns more than 20 brands, including Rebel, YUM, Booyah, Heddon, Bandit, Lindy, Cotton Cordell, Thill, Bomber, and Whisker Seeker Tackle.


Whisker Seeker Tackle is searching for a highly-creative Digital Marketing Manager to join our team. You will be responsible for all aspects of our digital marketing operations in this position. Your central goal is to help grow our brand while increasing brand awareness, online sales, and loyalty through email, SMS, social media, and print marketing campaigns.  


Your duties will include planning, implementing, fine-tuning, and creating digital marketing campaigns across all networks. Our ideal candidate is someone with experience in these areas, is an outstanding communicator, and demonstrates excellent interpersonal and management skills.


Duties & Responsibilities:

  • Maintain and manage website:
  • Create, maintain and implement both digital marketing and editorial calendars
  • Directing the hiring of marketing and promotions staff and supervising their work
  • Oversee the management of all digital channels
  • Conduct and report analyses of website and social traffic
  • Establish and monitor ROI and KPIs.
  • Create, maintain and implement all digital marketing and editorial calendars


Required Skills:

  • Five or more years of experience in digital marketing and advertising
  • Bachelor's degree in marketing or a related field required
  • Experience with search engine optimization, lead generation, and email marketing
  • Well-versed in the use of social media as a marketing tool
  • Able to work with colleagues at all levels to develop marketing goals and evaluate results 
  • Good at problem-solving, communication, and writing skills
  • Understands website metrics and best practices


Office Environment Details:

  • This role will be in a newly erected warehouse/office building in Grimes, IA 
  • Casual dress code with flexible M-F work hours
  • Ground floor opportunity with a fast-growing company


We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

Nearest Major Market: Des Moines

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