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Brand Manager

Date: Dec 21, 2018

Location: Fort Smith, AR, US, 72901

Company: EBSCO Industries Inc

PRADCO Outdoor Brands (POB), a division of EBSCO Industries Inc., is the largest company in the world that manufactures and markets major hunting and fishing brands and products under one parent organization. We are a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures.  PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale and Code Blue. PRADCO Fishing owns more than 20 brands including Rebel, YUM, Booyah, Lindy and Bomber Saltwater Grade.  For more information on PRADCO products, please visit our website at  As a member of the EBSCO family of companies, PRADCO team members participate in a selection of outstanding benefits, including: EBSCO Profit Sharing Trust, Excellent Medical/Dental/Drug/Vision benefits, and many other benefits.

Job Summary

The Brand Manager position will lead and manage one or more of PRADCO-Fishing’s brands.  This position will execute strategic, financial and marketing plans across the brand portfolio. Working with external and internal resources, this position is responsible for a brand’s profit, image and position. The Brand Manager is expected to collaborate closely with Supply Chain and Sales to meet customer needs.

Job Responsibilities


  • Leads the profitable growth and expansion of POB Fishing product lines within brands in alignment with brand strategies and customer requirements.  Ensures product quality is maintained.
  • Work to ensure product lines support brand strategy and products align to consumer preferences defined in brand playbooks.
  • Identify opportunities to drive innovation and continuous improvement of the brand portfolio.
  • Complete key business analyses including: marketplace/share, competitive assessment, SKU rationalization, pricing/sizing analysis, and market research analysis and implications.
  • Develops pricing and pack strategies, improves margin mix, develops trade spending guidelines and distribution goals.
  • Develop, manage, administer, budget, monitor, and report on use of company resources as required.
  • Design and implement continuous improvement of various monitoring, measurement and reporting metric systems.
  • Marketing activities such as catalog content, public relations content, media budgeting and planning, in-store merchandising, retail training, field marketing and other activities as required.
  • Carry out other duties, responsibilities, and projects as may be assigned, in an effective manner.


Job Requirements


  • B.S. or B.A. from an accredited college/university in Marketing, Business, or related field
  • Three (3) years successful brand building experience required.
  • Three (3) years’ experience in project management with aggressive timelines.
  • Advanced level P.C.’s: Microsoft Office Suite; Outlook; PowerPoint.


Preferred Skills


  • Possesses superior negotiation and influencing skills.
  • Excellent organizational skills and attention to detail.
  • Excellent leadership, management, and supervisory skills.
  • Have the passion, enthusiasm and absolute drive for results with a clear focus on profitability.
  • Proven ability to resolve conflicts/problems effectively and quickly, both internally and externally.
  • High energy leader who energizes others and has excellent interpersonal and persuasive skills.




  • Is a good coach.
  • Metrics driven and solutions-oriented.  Financially savvy.  It is a must that the candidate has a bias towards analytical capability, a consistent understanding of channel success metrics with the ability to articulate how changing factors will impact forecasts.
  • Presents a professional company image and presence.
  • Has to have outstanding presentation skills.  Knows how to effectively communicate and sell his/her ideas at all levels.  Listens well and seeks input from others.
  • Must be a highly capable strategist but is competent, tactical and aggressive in thinking and style.
  • Prioritization is a major skill.  Must have an abiding sense of urgency, pace and decisiveness.

EBSCO Industries, an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

Nearest Major Market: Fort Smith

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