Share this Job

Marketing Manager

Date: Apr 22, 2021

Location: Birmingham, AL, US, 35242

Company: EBSCO Industries Inc

PRADCO Outdoor Brands (POB), a division of EBSCO Industries Inc., is the largest company in the world that manufactures and markets major hunting and fishing brands and products under one parent organization. We are a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale, Code Blue, Texas Hunter Products and Whitetail Institute. PRADCO Fishing owns more than 20 brands including Rebel, YUM, Booyah, Lindy and Bomber Saltwater Grade. For more information on PRADCO products, please visit our website at As a member of the EBSCO family of companies, PRADCO team members participate in a selection of outstanding benefits, including: EBSCO Profit Sharing Trust, Excellent Medical/Dental/Drug/Vision benefits, and many other benefits.


Job Summary

The Marketing Manager will develop and execute strategic, financial and marketing plans across the legacy hunting brand portfolio to deliver PRADCO’s revenue growth objectives.  Working with external and internal resources, this position is responsible for overseeing NPD management from a packaging and go-to-market focus, marketing communications, media and advertising, and tradeshows.  The Marketing Manager owns all brand positioning, imagery, and competitive positioning.  The Marketing Manager will be both a strategic thinker as well as a tactical executer who will strive in a growth-oriented environment.


Job Responsibilities


Scope & Responsibilities:

  • Collaborate with General Manager and Business Unit Brand Management to ensure that brand strategy, brand messaging, and brand standards are adhered to in marketing plans, merchandising and promotions, and packaging designs.
  • Manage and monitor the content development for public relations, customer communication, media and other appropriate channels to effectively represent its brands to customers and consumers.
  • Manage the disbursement of the marketing budget by Brand/ Category in areas with greatest consumer reach and impact.


Specific Duties:

  • Direct the development of annual marketing plans that align with PRADCO Hunting’s Strategic Business Plan and corresponding initiatives.
  • Owns the relationship with those that create imagery, value proposition, and competitive positioning for all brands in the portfolio.
  • Manage outside partners including advertising agencies and other marketing services vendors.
  • Identify opportunities to drive innovation and continuous improvement of the brand portfolio.
  • Develop, manage, administer, budget, monitor, and report on use of company resources as required.
  • Direct Marketing activities for the brands -- digital assets, promotions, PR, advertising, media acquisition, social media, printed collateral, catalogues, corporate partnerships, tradeshows, and other activities as required.
  • Select advertising agency, PR agency, digital agency, packaging and merchandising agency, including create, direct, and manage Scope of Work (SOW).


Job Requirements


  • B.S. or B.A. from an accredited college/university in Marketing, Business, or related field.
  • A minimum of 5 years successful brand building/ marketing experience required.
  • A minimum of 5 years of experience in completing and managing projects with minimal oversight and against aggressive timelines.


Preferred Skills


  • Knowledge of fundamental market research techniques; demonstrated ability to develop research strategies to determine customer requirements and evaluate market competition.
  • Possess excellent project management track-record: print, web, public relations, social media, digital advertising and merchandising skills.
  • Advanced knowledge of Microsoft Office Suite; Outlook; PowerPoint.
  • A background in the hunting, fishing or outdoor sporting goods market is highly preferred.




EBSCO Industries, an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.  EBSCO strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.  This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

EBSCO complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

Nearest Major Market: Birmingham

Job Segment: Manager, Marketing Manager, Advertising, Direct Marketing, Marketing, Management